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Monthly Archives: May 2020

The Technical SEO Audit

Websites are made out of a lot of different pieces, and each one wants to be treated like a special snowflake. Every page or post has its own content, every category has its relevant content, and the website that contains all of them contains broad strokes which can produce sitewide ramifications for all of them. […]

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Blogging for Business

In the SEO world, content is king, a phrase first coined in an essay of the same name by Bill Gates in 1996. Search engines have become very advanced technologically and are now better able to understand human language in regards to search intent. This creates opportunities for content creators to expand their ideas online […]

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SEO Keyword Optimization and Research Guide

In a time when Google was not as smart as it is now, keyword stuffing helped almost unreadable websites with terrible content rise to the top of search engine rankings. Now that search engines have become more advanced, they are able to block and penalize websites that over-optimize their keywords. With the importance of keywords […]

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Why Backlinks are Important

The portion of the Internet we use on a daily basis is called the World Wide Web, a very accurate description of how all of the websites and web properties in the world are tied together. The strands of fibers between websites are made up of hypertext links, creating a path through the internet from […]

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How to Use Google Analytics for Business Growth

Google Analytics is an incredibly powerful, data reporting tool to track and measure your business’ website traffic. The robust tool has been around since 2005, and has been adapted and improved year over year.  For many stakeholders at an organization, opening up Google Analytics brings with it a sense of fear and trepidation. With so […]

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How to Maximize Google My Business

If you’re a local small business, Google My Business is one of your most powerful tools for ranking your website organically for search. This tool has become an essential part of any local business marketing strategy, and there are a number of ways to optimize on the platform. How Using Google My Business is Beneficial […]

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SEO vs PPC

In a digital world, figuring out how to market your business adds new options that we couldn’t have even imagined 20 years ago. While the days of full-page ads in newspapers and magazines are not completely gone, the focus has pivoted toward the online space where websites and social media dominate our daily lives. Two […]

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