Kaitlin CooperAuthor Archives: Kaitlin Cooper
Kaitlin Cooper is the Co Founder and Content Director of 201 Creative, and is an expert in digital marketing implementation and automation. She has extensive knowledge with marketing platforms, and has developed and deployed intricate and highly personalized email marketing funnels that are segmented to serve contacts custom content based on their specific life cycle stage.
Email marketing is a powerful way to nurture your leads and convert them into customers. Getting someone’s email address is a good start, but the steps you take after that are even more important! 45% of emails sent are spam, so it’s not surprising that people are less trusting as to who they actually give […]
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Email marketing is one of the most popular ways to engage with your leads, serve them valuable content, and eventually, convert them into customers. While people expect emails and still actively subscribe to numerous lists every month, getting them to open your email and engage with your content can be challenging. 17 Email Marketing Hacks […]
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Email is an extremely powerful marketing tool. It allows you to connect with your subscribers in a personalized way that can nurture them through their journey of transitioning from a lead to a customer. You can provide value to them in ways that aren’t possible through other channels. While marketing through emails can be great, […]
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