Kaitlin Cooper

Author Archives: Kaitlin Cooper

​Kaitlin Cooper is the Co Founder and Content Director of 201 Creative, ​and is an expert in digital marketing implementation and automation. She has extensive knowledge with marketing platforms, and has developed and deployed intricate and highly personalized email marketing funnels that are segmented to serve contacts custom content based on their specific life cycle stage.

A Comprehensive Guide to Email Segmentation

Emails are the modern, everyday conversations. But to be a good conversant, you must speak directly, sharing relevant information as if you are in the same room as your reader. This is why email marketing list segmentation is essential to any growth strategy. According to Campaign Monitor, email list segmentation increased revenue for companies’  marketing […]

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