Kaitlin CooperAuthor Archives: Kaitlin Cooper
Kaitlin Cooper is the Co Founder and Content Director of 201 Creative, and is an expert in digital marketing implementation and automation. She has extensive knowledge with marketing platforms, and has developed and deployed intricate and highly personalized email marketing funnels that are segmented to serve contacts custom content based on their specific life cycle stage.
Emails are the modern, everyday conversations. But to be a good conversant, you must speak directly, sharing relevant information as if you are in the same room as your reader. This is why email marketing list segmentation is essential to any growth strategy. According to Campaign Monitor, email list segmentation increased revenue for companies’ marketing […]
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As the name suggests, dynamic content and personalization is personalized content that reaches your audience. Unlike a generic, one-size-fits-all type of copy, the dynamic content will vary based on the different types of readers you have. Dynamic content can come in all types of forms. It can be text, a video format, or audio. The […]
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Email marketing is a powerful way to nurture your leads and convert them into customers. Getting someone’s email address is a good start, but the steps you take after that are even more important! 45% of emails sent are spam, so it’s not surprising that people are less trusting as to who they actually give […]
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Email marketing is one of the most popular ways to engage with your leads, serve them valuable content, and eventually, convert them into customers. While people expect emails and still actively subscribe to numerous lists every month, getting them to open your email and engage with your content can be challenging. 17 Email Marketing Hacks […]
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Email is an extremely powerful marketing tool. It allows you to connect with your subscribers in a personalized way that can nurture them through their journey of transitioning from a lead to a customer. You can provide value to them in ways that aren’t possible through other channels. While marketing through emails can be great, […]
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