Zach Good

Author Archives: Zach Good

Zach Good is the Technical Director of 201 Creative, LLC. He specializes in search engine optimization including technical, internal, and local SEO.

How to Pick WordPress Theme and Page Builder

WordPress has become an increasingly popular Content Management System (CMS) since it was first released to the public in 2003. Its flexibility, ease of use, and constant updates make it a solid choice for many different websites, both small and large. It is estimated that 20% of all self-hosted websites are powered by WordPress and […]

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We Love and Hate WordPress Plugins

WordPress, being the go-to CMS (Content Management System) for both personal and corporate use, does have limitations when it comes to its core functionality. When we want to add features to a WP site, a plugin can supplement the core features of WordPress without extensive coding and server settings. When they work well, plugins can […]

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How Technical Details May Be Holding Your Site Back

It can be extremely frustrating to go to a website and have a horrible experience, whether through slow site speed, broken links, or incorrectly categorized pages. All of these factors and more can keep visitors from finding what they need from your site, and search engines take that into account. The technical details of a […]

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Website Images – Best Practices for SEO

As everyday web browsing technology improves, it is possible, and sometimes expected, that websites contain graphically intensive content that attracts viewers with color and intensity. Graphic designers play a large part in the look and feel of a website, but their concern is usually only how the site looks, not how it performs in loading […]

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Internal Linking for Strategic SEO

Search engine spiders are the data collectors that populate the search results we use every day. They are simple robots that follow one link to another, tell the search engines what web pages exist, and what web properties point to them. Links from external sources are the most sought after, but internal linking is an […]

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Site Speed, User Experience, and SEO

It was a common story a few years ago. You search for something on your phone, click on what looks to be the best answer, and the page loads so slowly you exit back to your search results. Did this page deserve its place at the top of the list in Google? It may have […]

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The Technical SEO Audit

Websites are made out of a lot of different pieces, and each one wants to be treated like a special snowflake. Every page or post has its own content, every category has its relevant content, and the website that contains all of them contains broad strokes which can produce sitewide ramifications for all of them. […]

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