Zach Good

Author Archives: Zach Good

Zach Good is the Technical Director of 201 Creative, LLC. He specializes in search engine optimization including technical, internal, and local SEO.

Blogging for Business

In the SEO world, content is king, a phrase first coined in an essay of the same name by Bill Gates in 1996. Search engines have become very advanced technologically and are now better able to understand human language in regards to search intent. This creates opportunities for content creators to expand their ideas online […]

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SEO Keyword Optimization and Research Guide

In a time when Google was not as smart as it is now, keyword stuffing helped almost unreadable websites with terrible content rise to the top of search engine rankings. Now that search engines have become more advanced, they are able to block and penalize websites that over-optimize their keywords. With the importance of keywords […]

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Why Backlinks are Important

The portion of the Internet we use on a daily basis is called the World Wide Web, a very accurate description of how all of the websites and web properties in the world are tied together. The strands of fibers between websites are made up of hypertext links, creating a path through the internet from […]

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SEO vs PPC

In a digital world, figuring out how to market your business adds new options that we couldn’t have even imagined 20 years ago. While the days of full-page ads in newspapers and magazines are not completely gone, the focus has pivoted toward the online space where websites and social media dominate our daily lives. Two […]

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