SEO That Brings In More Leads… Without Guesswork or Wasted Months

Senior-led SEO strategy executed by specialists, designed to compound over time by focusing on the pages, intent, and opportunities that actually drive revenue. Strong SEO fundamentals are also strong GEO fundamentals, helping your brand earn visibility in AI Overviews and LLM answers, not just blue links.

Jared Bauman: CEO of 201 Creative, SEO strategist, speaker, and educator trusted by growth-stage and established brands
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Why Most SEO Feels Disappointing

Most businesses don’t quit SEO because it doesn’t work. They quit because it feels slow, confusing, and disconnected from revenue.

  • Traffic increased, but leads didn’t
  • You ranked for keywords that never turned into customers
  • Months were spent fixing things that didn’t matter
  • You didn’t feel confident in what was being worked on

That’s not a traffic problem. It’s a strategy problem. And as AI Overviews and LLMs reshape discovery, that same strategy gap shows up as missed GEO visibility, too.

SEO That Focuses on What Makes You Money

Good SEO isn’t about doing everything. It’s about doing the right things first.

  • Attract people actively searching for your services
  • Strengthen your position against competitors
  • Hold up as search engines and AI-driven results evolve

Some agencies chase checklists. We focus on outcomes.
Less wasted spend. Faster momentum. Clearer ROI. The bonus: the same clarity, structure, and authority that wins in SEO is what helps AI systems confidently understand and cite your brand… that’s GEO.

Senior Strategy, Backed by a Real Team

Jared leads strategy and direction. Our team executes with consistency and depth, so decisions are made by experience, and progress doesn’t stall.

You’re not buying tasks. You’re buying confidence that the right calls are being made, for SEO performance today and for GEO visibility as search evolves.

How We Help You Grow Through Search

Focused services, chosen based on what will move your business forward. Most of these strengthen both traditional rankings (SEO) and AI discovery/citations (GEO).

Content Writing

Content built to rank, earn trust, and convert.

Link Building

Quality links and mentions that build authority.

Technical Audit

A prioritized plan to remove ranking blockers.

Schema Implementation

Structured data that improves understanding and visibility.

Business Citations

Strong local + brand validation signals across platforms.

What Clients Care About Most

Clear direction. Purposeful work. Results tied to real business outcomes.

Free Snapshot

Get a Clear, Honest GEO Snapshot

This is a GEO audit… not a generic SEO report. See how AI systems interpret your brand, where citations break down, and what to fix first to earn visibility in AI Overviews and LLM answers.

Get the Snapshot No pressure. Just clarity.

What you’ll get

  • Prioritized technical blockers
  • Quick-win opportunities
  • Content + intent gaps
  • Next steps that make sense

If SEO Is Important to Your Business, Let’s Talk

If you want SEO handled thoughtfully, and you want your brand prepared for AI-driven discovery, schedule a consultation. You’ll walk away clearer than before.