Marketing is at a crossroad. The average American sees over 5,000 ads every day. What worked even just a decade ago doesn’t any longer. Consumers have shorter attention spans than ever before, and its continuing to drop fast.
Combine that with the fact that consumers are in charge of where they consume information, turning to varied and ever-changing social media platforms rather than traditional means.
In this day and age, we believe digital marketing is the backbone of a successful business. A complete, thorough, and holistic marketing strategy is the only way to build a long term, scalable business in today’s climate.
There is no one-size-fits-all strategy. Taking that approach will only lead to mediocre results. A successful marketing strategy must be based on the unique business and its target market. It must be tested, and the results must be accurately interpreted and used to change, adjust, and create growth.
201 Creative is a digital marketing agency that does just that:
201 Creative specializes in helping small and medium businesses grow their company utilizing a variety of digital marketing channels, including a website content strategy based around Search Engine Optimization, PPC advertising through Google Adwords and Facebook, and social media engagement on popular channels such as Pinterest, Facebook, and Instagram.
Jared Bauman is the Co Founder of 201 Creative Media, a digital marketing agency that specializes in SEO, Social Media, and Marketing for small and medium businesses. With almost 20 years of experience in business management and digital marketing, he brings a rich background of both knowledge and experience in helping companies grow.
Jared has a Bachelors of Science from the University of California, San Diego in Management Science. Prior to 201 Creative Media, he was a Co Founder and President of ShootDotEdit, the premium post processing company for professional wedding photographers worldwide. In 2002, Jared founded Bauman Photographers, a well known Southern California photography studio specializing in high end weddings and corporate headshots. Bauman Photographers established itself as one of the most successful examples of a customer-focused associate model, and after 11 years of profitable growth, Jared sold Bauman Photographers in 2012.
With a primary focus on business, Jared Bauman has provided the professional creative community with both education and leadership. Jared has spoken all over the country to photographers and creative entrepreneurs, helping them to understand what facets of business and marketing are most important to focus on. A 9 time speaker at the Wedding and Portrait Photographers International Conference, Jared has conducted several multi-day courses on Creative Live, in addition to two national speaking tours. In 2013, Jared released his first book titled “ Simple Steps to Master Public Speaking “, which reached #1 on Amazon in Public Speaking during its first week.
Jared lives in San Diego, California with his wife Sara and their daughter, Felicity. A good cappuccino and the Wall Street Journal are his perfect morning; a hike through a national park is his perfect afternoon; and a small gathering of friends and a (big) sip of Bourbon are his perfect evening.
Kaitlin Cooper is the Co Founder of 201 Creative Media, and is an expert in digital marketing implementation and automation.
Kaitlin has a Bachelor of Arts from the University of San Diego. Before starting 201 Creative Media, she worked alongside Jared as the Marketing Coordinator at ShootDotEdit. Together, they built the marketing team from the ground up, and Kaitlin oversaw the execution of successful marketing campaigns and daily strategic processes.
Kaitlin has extensive knowledge in several marketing platforms, including Pardot by Salesforce, Hubspot, and Mailchimp. Understanding the process involved in converting leads to customers, Kaitlin has developed and deployed intricate email marketing funnels that are highly personalized and segmented to serve contacts custom content based on their specific life cycle stage. Through A/B split tests on both landing pages and form implementation, Kaitlin knows how to best create pages that serve valuable content and can progressively profile contacts to maximize the information known about each person. She is able to quickly analyze lists of data,and through complex segmentation and formulas, identify key trends and insights. Knowing that marketing and development are deeply connected, Kaitlin has also completed Developer Training courses. This has allowed her to take her marketing efforts a step further by being able to customize, update, and optimize various HTML templates, WordPress themes, and plugins.
Kaitlin lives in San Diego, California, where she’s rarely seen without a cup of black coffee in her hand (preferably dark roast). When she's not analyzing marketing data, Kaitlin loves to spend her time outdoors. Whether it's skiing up in the snowy mountains, electric scootering through the busy downtown streets, or snorkeling around the La Jolla cove, Kaitlin loves to explore and stay active.