Jared Bauman | CEO and Principal

Meet Jared

Jared Bauman is the Co Founder and CEO of 201 Creative, LLC. He is an expert in business strategy, marketing, and Search Engine Optimization (SEO). He is the host of the popular Niche Pursuits podcast, which has been running for over a decade and features almost 75,000 monthly downloads. He is also a contributor at Search Engine Land, an industry leading SEO publication. With over 20 years of experience in business management and digital marketing, he brings a rich background of both knowledge and experience in helping companies grow.

Jared has a Bachelors of Science from the University of California, San Diego in Management Science. Prior to 201 Creative, he was a Co Founder and President of ShootDotEdit, the premium post processing company for professional wedding photographers worldwide. 

Jared Bauman

Jared Bauman | CEO and Principal

In 2002, Jared founded Bauman Photographers, a well known Southern California photography studio specializing in high end weddings and corporate headshots. Bauman Photographers established itself as one of the most successful examples of a customer-focused associate model, and after 11 years of profitable growth, Jared sold Bauman Photographers in 2012.

With a primary focus on business, Jared Bauman has provided the professional creative community with both education and leadership. Jared has spoken all over the country to photographers and creative entrepreneurs, helping them to understand what facets of business and marketing are most important to focus on. 

A 9 time speaker at the Wedding and Portrait Photographers International Conference, Jared has conducted several multi-day courses on Creative Live, in addition to two national speaking tours. In 2013, Jared released his first book titled “Simple Steps to Master Public Speaking,” which reached #1 on Amazon in Public Speaking during its first week.

Jared lives in San Diego, California with his wife Sara and their daughter, Felicity and son, Josiah. A good cappuccino and the Wall Street Journal are his perfect morning, a hike through a national park is his perfect afternoon, and a small gathering of friends and a (big) sip of Bourbon are his perfect evening.


Articles by Jared Bauman

Recovering From a Google Update [Case Study]

This is by no means a blog post on how to recover from a Google Update. Sorry if the title made you think so.  BUT, it is a post where I will outline EVERYTHING I’ve done to one of my websites since getting absolutely clobbered by the May 2022 Google Core Update.  This site is …

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How to Delete Content For SEO Growth [867% Increase Case Study]

Have you ever considered deleting content to boost the SEO performance of your website? If done right, deleting content in bulk (along with other actions) can lead to explosive growth. However, it is essential to determine when and what to delete, and when to avoid it. In this post, I want to share with you …

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3.5X Traffic Growth in 6 Months for Local Veterinarian

We’ve more than tripled traffic for this local vet business in 6 months using SEO. Here is exactly how we did it. It isn’t as complicated as you might think. We do local SEO for businesses all the time, and prefer to keep things simple. Contents1. Basic Site Improvements2. Redo Service Pages3. Backlinks4. New Content5. Local Citations …

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Internal Linking for Strategic SEO

Search engine spiders are the data collectors that populate the search results we use every day. They are simple robots that follow one link to another, tell the search engines what web pages exist, and what web properties point to them. Links from external sources are the most sought after, but internal linking is an …

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How Agencies Can Grow Client Businesses Using Aged Domains

One of my favorite strategies for powerful traffic growth is using aged domains. While some affiliate marketers have caught on to the strategy that building a brand new website on a used domain is an excellent strategy, many agencies underestimate the power of using a good abandoned domain.  This is an incredibly powerful strategy that …

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semrush vs ahrefs for seo

Ahrefs vs SEMrush: What’s The Difference?

Do you see your competitors getting new customers and growing their businesses? Are you struggling to achieve the same results? Consider your current SEO strategy and if it could use some work. Then, compare Ahrefs vs. SEMrush to decide which SEO tool can help you improve your rankings and get more customers. That way, you …

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cash next to marijuana leaf

Cannabis Marketing Guide 2021: The Future is Now

The world of cannabis marketing has up to this point been amateur and unfocused. However, with the rapid digital transformation of modern society, the landscape of marijuana marketing is about to change completely. Today we will observe the environment for cannabis brands trying to do marketing, and the different channels that you can use to …

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Semrush Has a New Look For 2021

SEMRUSH provides solutions for upping your digital marketing game – from market research to content creation. And as usual, SEMRUSH is constantly polishing up its tools, adding new features, improving the algorithms, and adding more tools dedicated to tackling high-level digital marketing tasks. The 2020 update has beastly features that can benefit bloggers, marketers, agencies, …

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Which Email Marketing Service Should You Go With?

Email marketing has been a crucial key to promoting your modern business commercially. This strategy works best when with a flexible service. When marketing your business, you must choose an email marketing provider to increase market visibility and traffic from a potential audience. ContentsWhat Are the Best Email Marketing Platforms?MailChimpConvertKitHubspotMailerliteWhat to Consider in Email Marketing …

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A Comprehensive Guide to Email Segmentation

Emails are the modern, everyday conversations. But to be a good conversant, you must speak directly, sharing relevant information as if you are in the same room as your reader. This is why email marketing list segmentation is essential to any growth strategy. According to Campaign Monitor, email list segmentation increased revenue for companies’  marketing …

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