Service
Schema Implementation
You can have strong content and links, but if Google can’t clearly see who runs your site, who writes the content, and how it all connects, you’ll still look like a generic niche site instead of a real brand.
Our Schema Implementation service sets up a clean foundation of structured data — Organization, AboutPage, ContactPage, Author/ProfilePage, and sameAs — so Google and AI systems can properly understand your business, your people, and your wider footprint.
- Core schema types implemented intentionally (not “plugin soup”)
- Organization + About + Contact markup that supports real business signals
- Author/ProfilePage schema for one key author
- sameAs connections to strengthen entity clarity
- Validation + a simple summary report
Schema isn’t magic — it’s clarity. We make your signals easier for Google to trust.
Standard Schema Setup for Your Site
Our standard setup focuses on the foundational schema types that almost every serious website should have. Instead of random markup scattered across plugins, you get a simple, intentional schema layer that matches how your site is built.
TL;DR: What You Get
- Organization schema for your business or brand.
- AboutPage schema for your primary About page.
- ContactPage schema for your main contact page.
- Author/ProfilePage schema for your main or key author.
- sameAs schema connecting your brand and author to key profiles and mentions.
- Implementation + validation using structured data testing tools.
- Conflict check (reduce duplicate / conflicting markup).
- Simple summary report with what we implemented + URLs to verify.
Clean, testable, and easy to expand later (LocalBusiness, Product, FAQ, Article, etc.).
Why Schema Matters (Without Being a Magic Bullet)
Schema doesn’t replace strong content or a real business. What it does is help Google trust what it’s already seeing by tying together your business, your people, and your wider footprint.
- Business clarity: Organization, AboutPage, and ContactPage schema make it obvious there’s a real company behind the site.
- People clarity: Author/ProfilePage schema shows who is responsible for the content and why they’re relevant.
- Entity clarity: sameAs ties your website, authors, and profiles together so Google can see they’re the same entities.
- Better fit for E-E-A-T & GEO: A connected entity graph makes it easier for search and AI systems to understand and recommend you.
What’s Included in Our Schema Implementation
We implement the core schema types that almost every serious site should have in place. Each piece supports the others, so you’re not left with isolated or conflicting markup.
- Organization schema: Business/brand name, URL, logo, and key contact details (and address/hours where applicable).
- AboutPage schema: Marks your main About page as the hub for who is behind the website.
- ContactPage schema: Identifies your primary contact page and how customers can reach you.
- Author/ProfilePage schema: Implements profile-aware structured data for your primary or key author.
- sameAs schema: Connects your brand and author to important profiles (social accounts, author pages, listings, etc.).
- Clean-up & conflict check: We look for duplicate or conflicting domain-level schema and straighten it out.
- Validation screenshots (where applicable): We test key pages and confirm the schema is visible to Google.
Standard Schema Setup Pricing
Standard Schema Setup
Perfect if you want a clean, tested schema foundation without diving into JSON-LD yourself.
- Organization, AboutPage, and ContactPage schema implemented across your core pages
- Author/ProfilePage schema for one main or key author
- sameAs setup for your brand and main author (key profiles + mentions)
- Conflict check against existing domain-level schema to avoid duplicates
- Validation + short summary report with key URLs and notes
Most brands start with this core schema layer and then add more specialized schema (LocalBusiness, Product, FAQ, Article, etc.) once the foundation is in place.
How Our Schema Process Works
- Intake: You share your site URL, business details, About and Contact URLs, main author, and key profiles.
- Plan: We decide where Organization, AboutPage, ContactPage, Author/ProfilePage, and sameAs should live.
- Implementation: We add schema via your existing tools (where possible) or custom JSON-LD.
- Testing: We validate the markup using structured data testing tools to confirm it’s being picked up.
- Summary: You get a short report and clear next steps if you want to expand schema later.
Who This Service Is For
Our Schema Implementation service is a strong fit if you:
- Run a content, niche, or authority site and want it treated like a real business.
- Operate a SaaS, agency, or B2B service and care how your brand and team appear in Google and AI results.
- Have real authors or experts and want that experience reflected in structured data.
- Already have some external footprint and want to connect the dots for Google.
Glossary
- Schema / Structured Data: Extra code that describes your pages, business, and people in a format search engines can easily understand.
- Organization: Schema that represents your business or brand as an entity.
- AboutPage: Schema that marks your About page as the place to learn who is behind the site.
- ContactPage: Schema that identifies your main contact page and how users can reach you.
- Author/ProfilePage: Schema that describes the people or organizations who create content on your site.
- sameAs: A property used to link your entity to other profiles/pages that represent the same entity elsewhere online.
- GEO (Generative Engine Optimization): Structuring your brand footprint so AI and answer engines can understand, reference, and recommend you.
Frequently Asked Questions
Is schema a ranking hack or quick win?
No. Schema doesn’t replace strong content, a real business, or a healthy link profile. It makes it easier for Google to trust and connect the signals you already have – your business, your authors, and your broader footprint.
What do you need from us to get started?
We’ll send a short intake asking for your business name, URL, main contact details, About and Contact URLs, primary author, and key social/profile links. From there, we handle the schema planning, implementation, and validation.
Can you work with existing schema or plugins we already use?
Yes. We review the schema you already have in place and either build on top of it or clean it up so there’s a single, consistent implementation instead of conflicting markup.
