Service
Basic Technical SEO Audit
Your site can look fine on the surface while broken links, crawl traps, template bugs, and performance issues quietly cap your traffic and rankings.
Our Basic Technical SEO Audit surfaces the critical errors, indexing blockers, and performance problems that hold your content back — with CSV exports your dev and content teams can fix against immediately.
- Structured crawl & diagnostics across critical errors, indexability, performance, templates, and media
- Issue-grouped CSV exports so teams can work directly from URLs and error details
- Prioritized summary (fix now / next / later)
- Clear explanations of what each issue means and why it matters
- Optional walkthrough so your team can align on fixes fast
No bloated deck — just implementation-ready outputs.
Basic Technical SEO Audit
Perfect if you want a clean, tested technical foundation without pulling your own crawl reports.
- Full crawl-based audit across critical errors, indexability, performance, templates, and media
- Issue-level CSV exports (4XX, orphan pages, slow pages, metadata, images, and more)
- Prioritized action list (fix now / next / later)
- Short summary report with key findings + where to look in the CSVs
- Optional walkthrough (implementation scoped separately)
What This Audit Actually Covers
We focus on the fundamentals that most often block organic performance: crawlability, indexability, speed, template hygiene, and media/metadata quality.
Crawl health
Broken URLs, redirect chains, orphan pages, and crawl traps that waste authority and time.
Indexability
Noindex and sitemap mismatches that hide pages or create conflicting signals.
Performance
Slow pages and heavy assets that hurt Core Web Vitals, rankings, and conversions.
Templates & metadata
Title/description/H1 issues that reduce clarity, CTR, and consistency across the site.
Critical Errors & Indexing Blockers
These are the problems that quietly kill pages before they ever have a chance to rank. We surface them with clear CSV exports and recommended next actions.
4XX page
CSV: Error-4XX_page.csv
A 4XX page is a broken URL that wastes link equity, blocks user access, and prevents Google from crawling the intended content.
404 page
CSV: Error-404_page.csv
A 404 indicates missing content and harms UX + trust when linked internally or included in sitemaps.
Links to broken page (Indexable)
CSV: Warning-Page_has_links_to_broken_page.csv
Indexable pages linking to broken URLs create dead ends that weaken internal linking and crawl efficiency.
Redirect chain
CSV: Notice-Redirect_chain.csv
Multiple redirect hops slow crawling, reduce link value, and degrade load time.
Orphan page
CSV: Error-indexable-Orphan_page_(has_no_incoming_internal_links).csv
Orphan pages aren’t discoverable through navigation, so they’re unlikely to rank or receive traffic.
Broken links from non-indexable pages
CSV: Warning-indexable-Page_has_links_to_broken_page.csv
Even non-indexable pages can waste crawl budget and authority when they link to broken URLs.
Sitemap, Indexability & URL Integrity
We make sure your sitemaps, indexability settings, and URLs are telling a consistent story — and not hiding important content.
Noindex page
CSV: Warning-Noindex_page.csv
Noindex pages can unintentionally hide important content from Google and should be verified.
Indexable page not in sitemap
CSV: Notice-Indexable_page_not_in_sitemap.csv
Indexable URLs missing from the sitemap are less likely to be discovered efficiently.
Page in multiple sitemaps
CSV: Notice-Page_in_multiple_sitemaps.csv
Duplicate sitemap inclusion creates ambiguity and weakens sitemap quality signals.
HTTP → HTTPS redirect
CSV: Notice-HTTP_to_HTTPS_redirect.csv
Signals outdated internal references and can contribute to trust/mixed content problems.
Meta description missing (Not indexable)
CSV: Warning-indexable-Meta_description_tag_missing_or_empty.csv
Often reveals template problems that could also affect indexable pages.
Title too long (Not indexable)
CSV: Warning-indexable-Title_too_long.csv
Overly long titles can indicate global title-generation issues worth fixing early.
Speed, Performance & Asset Optimization
Low-hanging performance issues that hurt Core Web Vitals, rankings, and user experience — especially on mobile.
Slow page
CSV: Warning-Slow_page.csv
Slow pages drag down CWV, reducing both ranking potential and user satisfaction.
Not compressed
CSV: Warning-Not_compressed.csv
Uncompressed assets increase file size and slow load time.
Image file size too large
CSV: Error-Image_file_size_too_large.csv
Oversized images are a top cause of slow loads and poor mobile experience.
Redirected CSS / JS
CSVs: Warning-CSS_redirects.csv, Warning-JavaScript_redirects.csv
Redirect-loaded assets add latency and harm first render + interactivity.
Page has redirected JavaScript
CSV: Warning-Page_has_redirected_JavaScript.csv
Redirect-loaded JS slows interactivity and can block critical execution.
Page has redirected CSS
CSV: Warning-Page_has_redirected_CSS.csv
Redirect-loaded CSS delays initial render and harms LCP.
On-Page Content & Template Quality
We’re not rewriting content — we’re making sure templates and on-page elements aren’t quietly sabotaging visibility and CTR.
Title too long (Indexable)
CSV: Notice-Title_too_long.csv
Titles get truncated in SERPs, weakening clarity and click appeal.
Meta description missing/empty (Indexable)
CSV: Warning-Meta_description_tag_missing_or_empty.csv
Missing descriptions reduce control over SERP snippets and CTR.
Meta description too short (Indexable)
CSV: Notice-Meta_description_too_short.csv
Too-short snippets fail to communicate value/context.
H1 missing/empty (Indexable)
CSV: Notice-H1_tag_missing_or_empty.csv
Weakens Google’s understanding of the page’s primary topic.
Multiple H1 tags
CSV: Notice-indexable-Multiple_H1_tags.csv
Dilutes topical focus and disrupts hierarchy.
Template signals (Not indexable)
CSVs: Warning-indexable-H1_tag_missing_or_empty.csv, Warning-indexable-Title_too_long.csv
Often indicates global template issues that can bleed into indexable pages.
Media, Accessibility & Social Display
Visual issues and missing metadata hurt engagement, accessibility, perceived quality, and how your brand appears when shared.
Image broken
CSV: Error-Image_broken.csv
Missing visuals harm trust and can signal quality problems to crawlers.
Page has broken image
CSV: Error-Page_has_broken_image.csv
Broken visuals reduce perceived quality and can hurt conversions.
Missing alt text
CSV: Warning-Missing_alt_text.csv
Hurts accessibility and limits search engines’ understanding of image content.
Open Graph tags incomplete
CSV: Warning-Open_Graph_tags_incomplete.csv
Weakens link previews on social platforms and reduces share CTR.
How Our Technical Audit Process Works
- Intake & access: You share your primary domain, key sections to prioritize, and any crawling constraints.
- Crawl & diagnostics: We run a structured crawl and extract issues into the CSVs.
- Analysis & prioritization: Findings grouped by impact and effort so teams know what to tackle first.
- Delivery: Short summary + full CSV exports for implementation.
- Optional walkthrough: Review key findings and answer priority questions.
Who This Audit Is For
The Basic Technical SEO Audit is a strong fit if you:
- Operate a small local business and want to ensure technical issues aren’t blocking calls or local visibility.
- Manage a SaaS, agency, or B2B site where every lead matters and crawl waste is unacceptable.
- Run a content, niche, or authority site and suspect technical debt is holding back organic growth.
- Have developers or a webmaster who can implement changes but need a prioritized issue list.
- Are planning content or link investments and want the technical foundation solid first.
Glossary
- 4XX page: A URL that returns a client error (like 404), meaning the requested content can’t be loaded correctly.
- Orphan page: A page with no internal links pointing to it, making it hard for users and Google to discover.
- Noindex: A directive that tells search engines not to index a specific page.
- Core Web Vitals: Performance metrics focusing on loading, interactivity, and visual stability.
- Open Graph (OG) tags: Meta tags used for link previews on social platforms.
- Indexable page: A page eligible to appear in search results (not blocked by robots/noindex).
Packages & Pricing
Basic Technical SEO Audit
Perfect if you want a clean, tested technical foundation without pulling your own crawl reports.
- Full crawl-based audit across critical errors, indexability, performance, templates, and media
- Issue-level CSV exports (4XX, orphan pages, slow pages, metadata, images, and more)
- Prioritized action list (fix now / next / later)
- Short summary report with key findings + where to look in the CSVs
- Optional walkthrough (implementation scoped separately)
Most brands start with this Basic Technical SEO Audit and then add monitoring or implementation support once the initial issues are under control.
Frequently Asked Questions
Does this audit fix the issues for us?
No, this is a diagnostic and strategy audit. You receive clear CSV exports and a prioritized summary your dev and content teams can implement against. If you’d like help with implementation, we can scope that separately.
Is this overkill for a smaller site?
Even small sites can have 404s, orphan pages, template bugs, and performance issues that quietly block growth. The Basic Technical SEO Audit focuses on fundamentals only — no bloated 120-page decks — so it’s usually appropriate for any site that cares about organic traffic.
Will this guarantee ranking improvements?
No audit can guarantee rankings. What this audit does is remove technical friction — broken links, crawl traps, slow assets, and template problems — so your existing and future SEO work can perform as well as possible.
