Website for Sale
Cleaning
Established in 2020 with a Pinterest-led traffic engine and a focused content library. Traffic has been trending up throughout 2025, and the site is positioned for a buyer who wants a low-cost asset with clear upside through additional content, better internal linking, and more intentional monetization.
Asking price: $2,325 (30x multiple) based on the last 6 months average earnings of $70.35/month.
- Pinterest drives the majority of traffic (system already running)
- 383 published articles with steady publishing cadence (~20/month)
- 50,753 sessions in the period shown, with solid engagement (38.3% rate)
- Low-cost acquisition with clear upside through content + RPM improvements
- Ezoic EPMV (last 3 months): $13.96
Small, focused asset with momentum — ideal for an operator who wants a quick win to grow.
At a Glance
Here are the core facts buyers care about.
- Started: 2020
- Avg earnings (L12M): $47.71/month
- Avg earnings (L6M): $77.53/month
- Avg earnings (L3M): $97.98/month
- Multiple: 30x (based on 6-month average)
- Price: $2,325
- Content: 383 published articles
- 2025 total pageviews: 56,991
- Primary channel: Pinterest (Organic Social is the largest source of sessions)
- Pinterest cadence: 48 pins/day (image-only + TOBI + collage)
- Publishing cadence: ~20 articles/month
- Ezoic EPMV (last 3 months): $13.96
Traffic + Earnings Snapshot
Full channel mix, monthly traffic, and earnings are listed below.
| Channel | Sessions | Engaged sessions | Engagement rate | Avg engagement time / session | Events / session |
|---|---|---|---|---|---|
| Organic Social | 27,103 | 10,141 | 37.4% | 0:38 | 3.45 |
| Direct | 20,700 | 7,696 | 37.2% | 0:42 | 3.72 |
| Organic Search | 2,564 | 1,471 | 57.4% | 1:04 | 3.79 |
| Referral | 278 | 127 | 45.7% | 0:52 | 3.78 |
| Unassigned | 106 | 2 | 1.9% | 0:44 | 1.34 |
| Organic Shopping | 2 | 2 | 100.0% | 0:06 | 3.50 |
| Total | 50,753 | 19,439 | 38.3% | 0:41 | 3.58 |
Pinterest is the engine today. Organic Search is currently small, which typically means SEO upside exists.
| Month | Date range | Total views | Views per active user | Avg engagement time / active user |
|---|---|---|---|---|
| 2025-01 | 2025-01-01 to 2025-01-31 | 465 | 1.11 | 0:41 |
| 2025-02 | 2025-02-01 to 2025-02-28 | 643 | 1.15 | 0:47 |
| 2025-03 | 2025-03-01 to 2025-03-31 | 797 | 1.18 | 0:41 |
| 2025-04 | 2025-04-01 to 2025-04-30 | 1,531 | 1.15 | 1:02 |
| 2025-05 | 2025-05-01 to 2025-05-31 | 3,778 | 1.15 | 0:52 |
| 2025-06 | 2025-06-01 to 2025-06-30 | 3,806 | 1.10 | 0:54 |
| 2025-07 | 2025-07-01 to 2025-07-31 | 5,159 | 1.14 | 0:48 |
| 2025-08 | 2025-08-01 to 2025-08-31 | 6,864 | 1.15 | 0:39 |
| 2025-09 | 2025-09-01 to 2025-09-30 | 6,913 | 1.15 | 0:38 |
| 2025-10 | 2025-10-01 to 2025-10-31 | 8,508 | 1.13 | 0:42 |
| 2025-11 | 2025-11-01 to 2025-11-30 | 8,300 | 1.11 | 0:37 |
| 2025-12 | 2025-12-01 to 2025-12-31 | 10,227 | 1.14 | 0:32 |
| 2025 Total | 56,991 |
| Month | Ads earnings |
|---|---|
| 2025-01 | $1.72 |
| 2025-02 | $5.01 |
| 2025-03 | $11.19 |
| 2025-04 | $15.95 |
| 2025-05 | $40.52 |
| 2025-06 | $32.93 |
| 2025-07 | $28.07 |
| 2025-08 | $70.52 |
| 2025-09 | $72.66 |
| 2025-10 | $87.64 |
| 2025-11 | $91.85 |
| 2025-12 | $114.46 |
| 2025 Total | $572.52 |
Asking price is based on the last 6 months average earnings of $77.53/month through Ezoic Ads. Ezoic EPMV (last 3 months): $13.96
Offer Details
Website Acquisition
30x multiple on the last 6 months average earnings of $77.53/month (ads).
Built in 2020 with a Pinterest-led traffic system, 383-article content library, and consistent publishing.
- Content library (383 articles)
- Pinterest system (48 pins/day cadence)
- Publishing cadence (~20 articles/month)
- Handoff outline so the next owner can operate immediately
Questions first? Contact here
Clear Growth Opportunities
The asset already works. The upside is about leveraging Pinterest harder, improving RPM, and building a small layer of search traffic.
- Continue publishing (~20/month) and prioritize high-intent cleaning topics
- Refresh top-performing pins and increase testing velocity on new creatives
- Build more internal links from popular posts into related clusters
The Pinterest system is already active. More volume + smarter clustering can compound results.
- Improve session depth with internal linking paths and hubs
- Add affiliate links where natural (tools, products, supplies)
- Test simple digital products (checklists, printable schedules, cleaning plans)
Small gains in RPM matter at this scale, and this niche supports affiliate well.
- Optimize pages already receiving search traffic (Top 10 / Top 20 positions)
- Build internal links for topical relevance and improved crawlability
- Create “hub” pages for cleaning categories (kitchen, bathroom, laundry, etc.)
Organic Search is currently a small slice, which is usually where the biggest upside is.
