Website for Sale
Food & Recipes
Started in 2019 with a Pinterest-led traffic engine and a massive content library. With over 1,000 published articles plus a large drafted backlog, this is a content-heavy asset with clear upside for an operator who can keep publishing, tighten internal linking, and improve monetization.
Asking price: $2,250 (32x multiple) based on the last 6 months average earnings of $70.35/month.
- Pinterest drives the majority of traffic (system already running)
- 1,023 published articles + 280 drafted articles ready to publish
- 51,723 sessions in the period shown with steady engagement (36.1% rate)
- Organic Search is small but highly engaged (66.4% engagement rate; 1:27 avg engagement time)
- Ezoic EPMV (last 3 months): $9.90
Content-heavy asset with a large publishing backlog — ideal for an operator who wants leverage.
At a Glance
Here are the core facts buyers care about.
- Started: 2019
- Avg earnings (L6M): $70.35/month
- Avg earnings (L3M): $117.50/month
- Multiple: 32x (based on 6-month average)
- Price: $2,250
- Content: 1,023 published + 280 drafted
- 2025 total pageviews: 66,804
- Primary channel: Pinterest (Organic Social is the largest source of sessions)
- Pinterest cadence: 48 pins/day (image-only + TOBI + collage)
- Recent publishing pace: ~100 articles/month (last ~4 months average)
- Ezoic EPMV (last 3 months): $9.90
Traffic + Earnings Snapshot
Full channel mix, monthly traffic, and earnings are listed below.
| Channel | Sessions | Engaged sessions | Engagement rate | Avg engagement time / session | Events / session |
|---|---|---|---|---|---|
| Organic Social | 32,956 | 11,587 | 35.2% | 0:30 | 3.44 |
| Direct | 17,952 | 6,618 | 36.9% | 0:32 | 3.68 |
| Organic Search | 605 | 402 | 66.4% | 1:27 | 9.24 |
| Referral | 132 | 73 | 55.3% | 0:50 | 6.31 |
| Unassigned | 78 | 15 | 19.2% | 26:38 | 97.21 |
| Total | 51,723 | 18,695 | 36.1% | 0:34 | 3.74 |
Pinterest is the engine today. Organic Search is small but highly engaged, which often signals SEO upside.
| Month | Date range | Total views | Views per active user | Avg engagement time / active user |
|---|---|---|---|---|
| 2025-01 | 2025-01-01 to 2025-01-31 | 599 | 1.19 | 0:18 |
| 2025-02 | 2025-02-01 to 2025-02-28 | 452 | 1.32 | 0:30 |
| 2025-03 | 2025-03-01 to 2025-03-31 | 416 | 6.84 | 2:02 |
| 2025-04 | 2025-04-01 to 2025-04-30 | 365 | 1.21 | 0:32 |
| 2025-05 | 2025-05-01 to 2025-05-31 | 842 | 1.28 | 0:26 |
| 2025-06 | 2025-06-01 to 2025-06-30 | 1,150 | 1.37 | 0:19 |
| 2025-07 | 2025-07-01 to 2025-07-31 | 1,542 | 1.33 | 0:16 |
| 2025-08 | 2025-08-01 to 2025-08-31 | 3,664 | 2.74 | 0:45 |
| 2025-09 | 2025-09-01 to 2025-09-30 | 7,116 | 1.32 | 0:22 |
| 2025-10 | 2025-10-01 to 2025-10-31 | 14,784 | 1.25 | 0:45 |
| 2025-11 | 2025-11-01 to 2025-11-30 | 12,796 | 1.22 | 0:35 |
| 2025-12 | 2025-12-01 to 2025-12-31 | 16,201 | 1.20 | 0:33 |
| 2025 Total | 66,804 |
| Month | Ads earnings |
|---|---|
| 2025-01 | $0.00 |
| 2025-02 | $0.00 |
| 2025-03 | $1.96 |
| 2025-04 | $1.06 |
| 2025-05 | $1.71 |
| 2025-06 | $2.59 |
| 2025-07 | $2.17 |
| 2025-08 | $18.78 |
| 2025-09 | $48.68 |
| 2025-10 | $125.27 |
| 2025-11 | $114.32 |
| 2025-12 | $112.90 |
| 2025 Total | $429.44 |
Asking price is based on the last 6 months average earnings of $77.53/month through Ezoic Ads. Ezoic EPMV (last 3 months): $9.90
Offer Details
Website Acquisition
32x multiple on the last 6 months average earnings of $70.35/month (ads).
Started in 2019 with a Pinterest-led traffic system, 1,023 published articles, plus 280 drafted articles.
- Content library (1,023 published + 280 drafted)
- Pinterest system (48 pins/day cadence)
- Recent publishing pace (~100 articles/month over last ~4 months average)
- Handoff outline so the next owner can operate immediately
Questions first? Contact here
Clear Growth Opportunities
The asset already works. The upside is about scaling publishing, tightening internal linking, improving RPM, and building a small layer of organic search traffic.
- Publish from the drafted backlog and keep a steady cadence
- Prioritize high-intent cleaning topics and listicles that do well on Pinterest
- Refresh top-performing pins and test new creative angles
With a large backlog, you can increase output fast without starting from scratch.
- Increase session depth with internal linking paths and hubs
- Layer affiliate where natural (tools, products, supplies)
- Test simple digital products (checklists, printable schedules, cleaning plans)
Even small RPM gains matter once traffic keeps scaling.
- Optimize pages already receiving search impressions/clicks
- Build internal links for topical relevance and improved crawlability
- Create hub pages for cleaning categories (kitchen, bathroom, laundry, etc.)
Organic Search is small but engagement is strong -> leaning into SEO could pay off quickly.
