Explainer
What Are Content Briefs?
It’s one thing to commit to writing content for your website, but how do you know what you’re writing will actually rank on Google? Or, if you are hiring a writer, how do you ensure that they write articles that fully cover the topic and position your brand as an authority? Enter Content Briefs.
A content brief gives your writer everything needed to write an SEO optimized article that can organically rank in Google — from what to cover, to how to structure it, to which terms matter most.
- SERP insights: what top results have in common.
- Outline: topics + subtopics to cover.
- SEO specs: word count + on-page guidance.
- Semantic support: related terms to include.
We reverse-engineer what already ranks, then package it into a turnkey document your writer can follow — built for coverage, clarity, and search intent.
How It Works
A content brief gives your writer everything needed to write an SEO optimized article that will organically rank in Google. We examine all of the top ranking articles to determine what topics and subtopics need to be covered.
We analyze key metrics such as word count, header structure, and keyword density. Finally, we run each of the top ranking pages through software that helps us understand semantically related keywords and TF IDF use to optimize the content for Google’s algorithm.
You receive a document with the following tenants, listed below. This document is turnkey and can be handed to your writer to follow. Once written and published, this article will have the highest opportunity to organically rank in Google.
Every brief is made up of two sections: Content Outline (an outline of topics to cover in the article) and Key SEO Components (recommended word count, main keyword and secondary keywords to use).
What’s Included
Each deliverable is designed to make writing faster, cleaner, and more aligned with what search results reward.
Main keyword
The primary target term the page should win.
Word count
A realistic range based on what’s ranking.
Topics + subtopics
A complete coverage map for the writer.
Header structure
Recommended H2/H3 flow to match intent.
Keyword density guidance
Practical usage notes (no stuffing).
Related semantic keywords
Support terms to strengthen topical relevance.
Want to Boost Your Business Today?
Schedule a complimentary consultation and we’ll tell you what kind of content briefs you need (and which pages should get them first).
