Service
We Show You Exactly What to Publish, And What to Prune
No fluff. No filler. Just clarity.
Most brands publish content without a clear understanding of what’s helping and what’s holding them back. Our Content Plan delivers data-driven answers—what to update, what to remove, and what to publish next—so every piece of content has purpose.
- Stop guessing what to publish next
- Fix what’s underperforming (with clear priorities)
- Remove what’s dragging down quality
- Build topical authority with intentional clusters
This is a roadmap your team can execute—without interpretation.
Our Approach
Our approach combines a rigorous deep dive into your data with the expert insight that only comes from years of experience.
Data alone doesn’t decide what to do. Seasoned experts know it only tells part of the story.
And we never apply one-size-fits-all SEO advice. Every niche, every brand, and every audience is different.
We combine the best of both worlds: evidence and experience. Any other way is just guessing.
What You Get
Everything we deliver is specific, actionable, and built from your real site data.
- Highest performing content
- Content that needs additions
- Content that needs optimization
- Content to delete
- Performance snapshot (DR, traffic, backlinks, keywords)
- Article-level evaluations
- Internal linking & anchor text plan
- Competitors + keyword gaps
- Topical authority assessment
- Backlink strategy
- Research-backed topics
- Search intent mapping
- Difficulty & priority
- Action item summary
Why This Works
We prune to lift quality: Removing low-value pages improves crawl efficiency and raises overall site trust.
We build topical authority deliberately: Organized clusters help search engines understand what you’re an expert in.
We ground decisions in data: Every recommendation is traceable to keyword data, rankings, or real performance metrics.
We tailor strategy to the niche: Because “best practices” don’t win competitive SERPs—relevance does.
What Makes Us Different
No generic audits. Every recommendation is tied to your data.
Clear, prioritized action items (no guessing what to do first).
Insight from a team that actually publishes and ranks content daily.
Transparent methodology—you’ll know why each change is suggested.
Sample Plan Overview
- Executive Summary
- Baseline Metrics
- Content Inventory & Recommendations
- Competitor Gap Analysis
- Topical Authority Map
- New Content Opportunities
- Article-Level Evaluations
- Content Update Guidelines
- Internal Linking Plan
- Backlink Strategy
- Action Items Summary
Frequently Asked Questions
Is this a keyword list?
No. It’s a strategic roadmap combining data, analysis, and human insight (and it typically includes keyword research).
Do you implement the plan?
Not by default (although we can). We deliver the customized plan to you, clear enough for your team to execute confidently. Implementation can be scoped separately if needed.
How soon will we see results?
Results depend on how much work is identified and how quickly your team executes. Content pruning and updates can create measurable movement within weeks. New content compounds over time as topical authority builds.
What if we’ve been hit by a Google update?
Our framework focuses on durable quality signals: helpful content, authority, and clarity of purpose. Algorithms change, but fundamentals like usefulness and trust remain consistent.
Want to Boost Your Business Today?
Schedule a complimentary consultation and we’ll tell you what to publish next—and what to prune first.
