We Show You Exactly What to Publish, And What to Prune
No fluff. No filler. Just clarity.]
Most brands publish content without a clear understanding of what’s helping and what’s holding them back.
Our Content Plan delivers data-driven answers—what to update, what to remove, and what to publish next—so every piece of content has purpose.
Our Approach
Our approach combines a rigorous deep dive into your data with the expert insight that only comes from years of experience.
Data alone doesn’t decide what to do. Seasoned experts know it only tells part of the story.
And we never apply one-size-fits-all SEO advice. Every niche, every brand, and every audience is different.
We combine the best of both worlds: evidence and experience. Any other way is just guessing.
What You Get
Everything we deliver is specific, actionable, and built from your real site data:
Current Content Review
- Highest Performing Content
- Content that Needs Additions
- Content that Needs Optimization
- Content to Delete
- Performance Snapshot (DR, traffic, backlinks, keywords)
- Article-Level Evaluations
- Internal Linking & Anchor Text Plan
Competitor Gap Analysis
- Competitor Gap Analysis (Competitors +Keyword Gaps)
- Topical Authority Assessment
- Backlink Strategy
Future Content Opportunities
- Future Content Opportunities
- Research-Backed Topics
- Search Intent Mapping
- Difficulty & Priority
- Action Item Summary
Why This Works
We prune to lift quality: Removing low-value pages improves crawl efficiency and raises overall site trust.
We build topical authority deliberately: Organized clusters help Google understand what you’re an expert in.
We ground decisions in data: Every recommendation is traceable to keyword data, rankings, or real performance metrics.
We tailor strategy to the niche: Because “best practices” don’t win competitive SERPs—relevance does.
What Makes Us Different
No generic audits. Every recommendation is tied to your data.
Clear, prioritized action items (no guessing what to do first).
Insight from a team that actually publishes and ranks content daily.
Transparent methodology—you’ll know why each change is suggested.
Sample Plan Overview
- Executive Summary
- Baseline Metrics
- Content Inventory & Recommendations
- Competitor Gap Analysis
- Topical Authority Map
- New Content Opportunities
- Article-Level Evaluations
- Content Update Guidelines
- Internal Linking Plan
- Backlink Strategy
- Action Items Summary
Sample Plan Overview
Is this a keyword list?
No. It’s a strategic roadmap combining data, analysis, and human insight.
Do you implement the plan?
No (although we can). We deliver the customized plan to you, clear enough for your team to execute confidently. Implementation can be scoped separately if needed.
How soon will we see results?
Ah, the age-old question! This largely depends on how much work we discover, and how fast you and your team execute on it. Content pruning and updates can create measurable movement within weeks. New content compounds over time as topical authority builds. Ongoing brand building through online mentions and link building solidify the brand’s position.
What if we’ve been hit by a Google update?
Our framework is designed around long-term quality signals like helpful content, authority, and clarity of purpose. Google’s algorithm is ever-changing but the best practices remain paramount.
