Website for Sale
Dog
Established in 2020 with a Pinterest-led traffic engine and a large content library. The site gets the majority of its traffic from Pinterest and Direct, with Organic Search already showing meaningful engagement — making this a strong low-cost acquisition for an operator who wants a proven asset with clear upside through SEO optimization, internal linking, and improved monetization.
Asking price: $2,995 (30x multiple) based on the last 6 months average earnings of $97.16/month.
- Pinterest + Direct drive the majority of traffic (system already running)
- 588 published articles + 15 drafted articles ready to publish
- 55,677 sessions in the period shown with strong engagement (40.1% rate)
- Organic Search is already meaningful (64.0% engagement rate, 1:25 avg engagement time)
- Ezoic EPMV (last 3 months): $17.65
Note: Ads were disabled on the site from early March until late June.
Strong content base + early SEO traction — ideal for an operator who wants a quick win to grow.
At a Glance
Here are the core facts buyers care about.
- Started: 2020
- Avg earnings (L6M): $97.16/month
- Avg earnings (L3M): $111.98/month
- Multiple: 30x (based on 6-month average)
- Price: $2,995
- Content: 588 published + 15 drafted
- 2025 total pageviews: 63,409
- Primary channels: Direct + Pinterest (Organic Social)
- Pinterest cadence: 48 pins/day (mostly TOBI + collage; some image-only)
- Recent publishing pace: ~90 articles/month (last ~4 months average)
- Ezoic EPMV (last 3 months): $17.65
Traffic + Earnings Snapshot
Full channel mix, monthly traffic, and earnings are listed below.
| Channel | Sessions | Engaged sessions | Engagement rate | Avg time / session | Events / session |
|---|---|---|---|---|---|
| Direct | 26,928 | 8,923 | 33.1% | 0:38 | 3.60 |
| Organic Social | 21,250 | 8,527 | 40.1% | 0:40 | 3.41 |
| Organic Search | 6,636 | 4,250 | 64.0% | 1:25 | 3.96 |
| Referral | 643 | 592 | 92.1% | 4:10 | 5.84 |
| Unassigned | 220 | 11 | 5.0% | 0:44 | 1.51 |
| Total | 55,677 | 22,303 | 40.1% | 0:47 | 3.59 |
Direct + Pinterest drive most traffic today, while Organic Search shows strong engagement — a good sign for SEO upside.
| Month | Date range | Total views | Views per active user | Avg engagement time / active user |
|---|---|---|---|---|
| 2025-01 | 2025-01-01 to 2025-01-31 | 2,965 | 1.28 | 0:59 |
| 2025-02 | 2025-02-01 to 2025-02-28 | 2,596 | 1.28 | 0:58 |
| 2025-03 | 2025-03-01 to 2025-03-31 | 2,455 | 1.22 | 1:04 |
| 2025-04 | 2025-04-01 to 2025-04-30 | 2,427 | 1.16 | 1:04 |
| 2025-05 | 2025-05-01 to 2025-05-31 | 4,178 | 1.19 | 0:54 |
| 2025-06 | 2025-06-01 to 2025-06-30 | 4,855 | 1.19 | 0:47 |
| 2025-07 | 2025-07-01 to 2025-07-31 | 5,629 | 1.28 | 1:02 |
| 2025-08 | 2025-08-01 to 2025-08-31 | 7,041 | 1.34 | 1:21 |
| 2025-09 | 2025-09-01 to 2025-09-30 | 5,992 | 1.28 | 0:47 |
| 2025-10 | 2025-10-01 to 2025-10-31 | 8,055 | 1.23 | 0:42 |
| 2025-11 | 2025-11-01 to 2025-11-30 | 8,180 | 1.20 | 0:37 |
| 2025-12 | 2025-12-01 to 2025-12-31 | 9,036 | 1.21 | 0:35 |
| 2025 Total | 63,409 |
| Month | Ads earnings |
|---|---|
| 2025-01 | $68.97 |
| 2025-02 | $74.01 |
| 2025-03 | $21.32 |
| 2025-04 | $0.00 |
| 2025-05 | $0.00 |
| 2025-06 | $2.18 |
| 2025-07 | $55.52 |
| 2025-08 | $101.00 |
| 2025-09 | $90.50 |
| 2025-10 | $102.66 |
| 2025-11 | $122.31 |
| 2025-12 | $110.95 |
| 2025 Total | $749.42 |
Asking price is based on the last 6 months average earnings of $97.16/month through Ezoic Ads. Ezoic EPMV (last 3 months): $17.65
Offer Details
Website Acquisition
30x multiple on the last 6 months average earnings of $97.16/month (ads).
Built in 2020 with a Pinterest-led traffic system, 588 published articles, plus 15 drafted articles.
- Content library (588 published + 15 drafted)
- Pinterest system (48 pins/day cadence)
- Recent publishing pace (~90 articles/month over last ~4 months)
- Handoff outline so the next owner can operate immediately
Questions first? Contact here
Clear Growth Opportunities
The asset already works. The upside is about strengthening Pinterest performance, improving RPM, and expanding Organic Search through basic SEO improvements.
- Continue publishing and prioritize high-intent dog topics and listicles
- Refresh top-performing pins and increase testing velocity on new creatives
- Build internal links from popular posts into related clusters
The Pinterest system is already active. More volume + smarter clustering can compound results.
- Improve session depth with internal linking paths and hubs
- Add affiliate links where natural (products, supplies, training tools)
- Test simple digital products (checklists, printable schedules, puppy plans)
Small gains in RPM matter at this scale, and this niche supports affiliate well.
- Optimize pages already ranking (Top 10 / Top 20 positions)
- Build internal links for topical relevance and improved crawlability
- Create hub pages for dog categories (training, health, food, grooming, etc.)
Organic Search engagement is strong -> leaning into SEO could grow traffic efficiently.
