Website for Sale
Food & Recipe
Established in 2019 with a Pinterest-led traffic engine and a deep content library of over 1,500 posts. With over 1 million yearly pageviews and an established email list, this is a clean acquisition for an operator who wants a proven asset with clear upside.
Asking price: $51,500 (25x multiple) based on the last 12 months average earnings of $2,064/month.
- Proven ad earnings with clear seasonality (Q4 + early-year strength)
- Pinterest drives the majority of traffic (system already running)
- 1,545-article library provides depth for internal linking and refreshes
- 19,623-subscriber email list with a 255-day autoresponder in Kit
- Clear growth levers: email distribution, RPM lift, affiliate + simple digital products
Clean, operating asset — not a rebuild.
At a Glance
Here are the core facts buyers care about.
- Started: 2019
- Avg earnings (L12M): $2,064/month
- Multiple: 25x
- Price: $51,500
- Content: 1,545 published articles
- Content: 356 drafted articles for publishing
- 2025 total pageviews: 1,196,708
- Primary channel: Pinterest (Organic Social is the largest source of sessions)
- Pinterest cadence: 48 pins/day (mostly TOBI + collage)
- Email list: 19,623 contacts (Kit)
- Autoresponder: 255-day sequence, 1 email/day
- Sequence stats: 20.5% opens, 4.6% clicks
Traffic + Earnings Snapshot
Full channel mix, monthly traffic, and earnings are listed below.
| Channel | Sessions | Engaged sessions | Engagement rate | Avg engagement time / session | Events / session |
|---|---|---|---|---|---|
| Organic Social | 518,798 | 186,527 | 36.0% | 0:18 | 3.40 |
| Direct | 258,904 | 98,476 | 38.0% | 0:21 | 3.57 |
| Organic Search | 97,582 | 56,829 | 58.2% | 0:58 | 4.09 |
| 21,490 | 10,946 | 50.9% | 0:36 | 3.96 | |
| Unassigned | 7,769 | 111 | 1.4% | 0:34 | 1.52 |
| Referral | 2,771 | 1,963 | 70.8% | 0:50 | 5.01 |
| Paid Social | 1,460 | 290 | 19.9% | 0:10 | 3.21 |
| Paid Other | 27 | 11 | 40.7% | 0:15 | 3.59 |
| Organic Video | 1 | 0 | 0.0% | 0:01 | 4.00 |
| Total | 908,802 | 355,153 | 39.1% | 0:24 | 3.52 |
Pinterest is the engine today. Organic Search is meaningful but smaller.
| Month | Date range | Total views | Views per active user | Avg engagement time / active user |
|---|---|---|---|---|
| 2025-01 | 2025-01-01 to 2025-01-31 | 131,843 | 1.32 | 0:17 |
| 2025-02 | 2025-02-01 to 2025-02-28 | 87,964 | 1.37 | 0:24 |
| 2025-03 | 2025-03-01 to 2025-03-31 | 102,869 | 1.39 | 0:26 |
| 2025-04 | 2025-04-01 to 2025-04-30 | 77,930 | 1.33 | 0:26 |
| 2025-05 | 2025-05-01 to 2025-05-31 | 69,838 | 1.30 | 0:27 |
| 2025-06 | 2025-06-01 to 2025-06-30 | 86,811 | 1.29 | 0:26 |
| 2025-07 | 2025-07-01 to 2025-07-31 | 108,199 | 1.45 | 0:24 |
| 2025-08 | 2025-08-01 to 2025-08-31 | 124,098 | 1.52 | 0:27 |
| 2025-09 | 2025-09-01 to 2025-09-30 | 114,225 | 1.59 | 0:32 |
| 2025-10 | 2025-10-01 to 2025-10-31 | 139,504 | 1.61 | 0:33 |
| 2025-11 | 2025-11-01 to 2025-11-30 | 78,722 | 1.56 | 0:29 |
| 2025-12 | 2025-12-01 to 2025-12-31 | 74,705 | 1.54 | 0:28 |
| 2025 Total | 1,196,708 |
| Month | Ads earnings |
|---|---|
| 2025-01 | $4,506.00 |
| 2025-02 | $3,491.00 |
| 2025-03 | $2,347.03 |
| 2025-04 | $1,128.98 |
| 2025-05 | $1,144.07 |
| 2025-06 | $1,489.16 |
| 2025-07 | $1,587.02 |
| 2025-08 | $1,998.18 |
| 2025-09 | $2,313.28 |
| 2025-10 | $2,462.02 |
| 2025-11 | $1,221.59 |
| 2025-12 | $1,082.89 |
| 2025 Total | $24,771.22 |
Asking price is based on the last 12 months average earnings of $2,064/month through Ezoic Ads. Last 3 months EPMV is $27.66
Offer Details
Website Acquisition
25x multiple on the last 12 months average earnings of $2,064/month (ads).
Built in 2019 with a Pinterest-led traffic system, 1,545-article content library, and a 19,623-subscriber email list.
- Content library (1,545 articles)
- Pinterest system (48 pins/day cadence)
- Kit email list + automations (255-day sequence)
- Handoff outline so the next owner can operate immediately
Questions first? Contact here
Clear Growth Opportunities
The asset already works. The upside is about leveraging the distribution you already have, then layering monetization in a clean way.
- Add weekly broadcasts to drive predictable pageview spikes
- Segment by season and interest (holiday, clean eating, weeknight, etc.)
The list and autoresponder are set up. Now cash in on it with affiliate offers and digital products.
- Increase session depth with internal linking paths and hubs
- Layer affiliate where it naturally fits (tools, staples, etc.)
- Test simple digital products (printables, bundles, meal plans)
Start with the top pages first. Expand after you see what converts.
- The site does receive organic traffic, yet none of the articles are optimized for search
- Optimize pages that are ranking in the Top 10
- Build internal links for topical relevance and improved crawlability
With zero optimizations done thusfar, an SEO focus could improve traffic dramatically
