GEO Tactics

How to Become A Trusted Source AI Search Engines Cite

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AI search answers are everywhere now. People ask questions and see a synthesized summary with links to sources. If you want your work to be cited in those answers, you need more than keywords. You need content people trust, plus the technical signals machines understand. This guide shows you how to earn citations from AI …

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Google AI Overviews SEO: What It Is, How It Works, And What To Do Now

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AI Overviews are changing how people see search results. Google now synthesizes a short, AI-generated summary at the top of some searches and pairs it with source links. That shift affects how your content gets discovered and how users click. The good news: the fundamentals of SEO still matter most. You do not need special …

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Answer Engine Optimization: How To Earn Real Answers In Search And AI

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Modern search results often show one clear answer, not just a list of links. AI assistants and search engines pull those answers from pages like yours. Answer engine optimization (AEO) helps you become the trusted source they quote, while still serving human readers. It’s an emerging branch of SEO rather than a fully separate discipline, …

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What Is Generative Engine Optimization?

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Search is shifting from lists of links to direct, synthesized answers. People now ask questions in plain language and expect quick, cited responses pulled from across the web. Generative Engine Optimization, or GEO, helps your brand get found, cited, and trusted inside those AI answers. If you publish on the web, GEO is how you …

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How to Get Cited in Perplexity AI: Ranking Factors and Optimization Tactics

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Perplexity AI surfaces answers with linked sources. If your page gets cited, you earn qualified attention and referral traffic from people who want to verify claims. The playbook is not a mystery: make your content easy for Perplexity to discover, understand, and trust. This guide turns that into concrete steps. You will learn how Perplexity …

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Why Freshness Matters More Than Ever in AI Search Ranking Algorithms

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Modern search looks different. AI summaries now sit on top of results, news moves fast, and product specs change overnight. In this world, stale pages lose visibility while consistently updated, well-dated content wins. Freshness has shifted from a nice-to-have to a core competitive advantage. Search engines have long cared about recency, but AI-powered results raise …

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