Local SEO
Optimizing Your Website With Local SEO
Optimizing your local business’ website for organic search traffic is vital to standing out from your competition and growing. Local SEO is different than non-location SEO — so we use a very specific approach.
We want your business to show up in multiple areas of local search: the Map Pack and the organic results below it. Because only three businesses appear in the Map Pack, it’s valuable real estate — and we optimize for both placements.
- Map Pack: Compete for the top 3 local results.
- Organic: Build rankings beneath the map results.
- Trust: Strengthen legitimacy signals across the web.
- Relevance: Align pages to the services you want to rank for.
Here Are the Areas We Focus On When Helping a Business With Local SEO:
Site Audit and Repair
Manual review + crawl diagnostics to identify issues holding back local visibility — then we fix them.
Citations Clean Up
We audit online mentions to ensure consistent NAP (name, address, phone) and reduce trust conflicts.
New Citations
Build additional legitimate mentions that reinforce services and help Google validate the business.
Google Business Profile Optimization
Optimize the profile Google uses most for Map Pack results — categories, services, content, and more.
Content Creation
Publish consistent, service-aligned content that creates new ranking opportunities and strengthens relevance.
Keyword Research
Find the terms your local market searches and prioritize opportunities with strong intent and lower competition.
Backlinks
Earn brand-safe links via outreach relationships — improving authority without risky tactics.
Consulting
Guidance to integrate practical digital marketing actions into day-to-day operations for steady growth.
Site Audit and Repair
For many local businesses, the most important aspect to tackle is their own web properties. If these aren’t set up properly, your ability to gain organic search traction will be seriously hampered. We run a thorough audit (manual + crawling software) to highlight improvements and repairs that help you perform better in organic results.
Citations Clean Up
Ensuring that proper NAP (name, address, and phone number) is being used throughout the web is important for building trust with Google. Citations are any online mention of your business; we audit them for accuracy and consistency to help strengthen legitimacy and rankings.
New Citations
Citations help your business gain credibility and create additional validation signals that point back to your site. We build new citations that align with your services so Google better understands what you provide.
Google Business Profile Optimization
Your Google Business Profile is a primary data source for Map Pack rankings. We audit your competitive landscape and implement optimizations that improve relevance and performance for your target services.
Content Creation
Consistent, relevant content creates more opportunities to rank and reinforces topical consistency. We match keyword strategy with thorough copy that supports your services.
Keyword Research
We identify what your market searches, then prioritize keywords that fit your brand and offer the best balance of intent and competition—so each page has a clear job to do.
Backlinks
Links help sites rank, but careless tactics introduce risk. We use outreach-driven relationship building to secure clean link opportunities that grow visibility over time.
Consulting
With experience owning and managing local businesses and websites, we provide consulting that helps you integrate digital marketing strategies into everyday operations.
Want to Boost Your Business Today?
Schedule a complimentary consultation and we’ll map out what to fix first to improve local visibility and leads.
