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GEO vs SEO: What Really Matters Now

Close-up of a computer screen showing a blurred Google Analytics dashboard with the word Analytics in focus

Modern search is splitting in two. Classic search engines still rank pages and send clicks. At the same time, generative engines synthesize answers on the fly and sometimes cite sources. If you are responsible for visibility, you need to design for both worlds without chasing fads. Below, you will get clear definitions, the key differences, …

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