Guide
How a Website Audit Works
Modern websites develop problems “under the surface” over time — plugin conflicts, oversized images, crawl/indexing issues, tracking/tag mistakes, and speed bottlenecks that quietly hurt rankings.
A technical site audit surfaces those issues, prioritizes what matters most, and gives you a clear plan to fix what’s holding your site back.
- Finds issues that block crawling, indexing, speed, and conversions
- Separates “nice-to-fix” from “fix-now” items
- Gives you a practical plan your dev (or our team) can implement
If rankings have dipped or the site feels sluggish, an audit is usually the fastest path to clarity.
Over time, most websites develop problems underneath the surface. Plugins get out of date and start to conflict, which can create security vulnerabilities. Oversized images get used and slow the site down. Pages stop getting indexed and crawled, causing rankings to drop.
All of this can hold your site back from ranking high on Google — and sometimes it actively hurts your rankings.
A site audit identifies and surfaces the problems your site has developed so you can fix them. That gives your website the best chance possible of ranking well while also delivering a better user experience.
Site Audit (Website Technical Analysis)
Below are the standard components we review and report on. We also note any additional issues we encounter along the way.
Part One: Site Health
Foundational items that affect crawlability, indexing, and trust.
- DNS check
- Subdomains
- HTTP vs HTTPS
- Canonical URLs
- Schema
- XML sitemap
- Mobile friendly
- Tracking tags
- Recommendations for site health section
Part Two: Site Speed
Performance issues that impact rankings and conversions.
- Page speed
- TTFB
- Load time
- Image sizes
- Off page rendering
- Recommendations for site speed section
Part Three: Site Content
On-page signals that affect relevance and CTR.
- Meta descriptions
- H1 tag & titles
- Social tags
- Recommendations for site content section
Part Four: Site Links
Crawl paths and link integrity.
- 404 and other errors
- Internal links
- External links
- Recommendations for site links section
Part Five: Website Ranking Analysis
Competitive signals and baseline visibility.
- Keyword ranking
- Backlink profile
What You Walk Away With
A practical plan — not a bloated report.
- Prioritized list of issues (fix-now vs later)
- Clear recommendations (what to change + why)
- Notes your dev team can implement quickly
Want to Boost Your Business Today?
Schedule a complimentary consultation and we’ll tell you what type of audit (and level of depth) makes the most sense for your site.
