Service
Let Us Help Improve Your Site Speed
How quickly your website loads can play a major role in viewer retention. In a study by Google, the probability of a user leaving a site increases 90% when a page doesn’t display anything for 5 seconds or more (and it gets worse as load time increases).
Over 50% of mobile web pages take over 5 seconds to show visual content on screen, and yours may be one of them. If your site is slow, speed can be a hidden limiter on rankings, conversions, and user experience.
- Overuse of plugins / bloated themes
- Slow third-party scripts (ads, trackers, widgets)
- Oversized images + unoptimized assets
- Server / hosting bottlenecks (TTFB)
- Render-blocking CSS/JS and layout shifts
Speed work is about removing friction — without breaking your site.
Why Site Speed Matters
Google considers speed as part of the overall user experience picture. If your site is already fast, squeezing out small gains may not move rankings. But if it’s slow, speed can absolutely hold you back — and it almost always hurts conversions.
Better retention
Faster pages reduce drop-offs and keep people engaged.
Higher conversions
Less waiting = more form fills, calls, and purchases.
Stronger SEO foundation
Clean performance supports crawlers, UX signals, and Core Web Vitals.
Better mobile experience
Mobile users feel speed issues first — especially on slower connections.
This is why performance work often shows up as better engagement and lead quality — even before SEO movement is obvious.
Each tool measures slightly differently, but they all help reveal what’s slowing pages down.
We use a combination of tools (and manual checks) to find the real bottlenecks. Common problems include an overuse of WordPress plugins, poorly configured loading of third-party resources, templates that rely too much on JavaScript, and servers that need to be upgraded or reconfigured.
- Pinpoint what’s actually slowing the site down
- Prioritized fixes your dev team can implement quickly
- Or implementation by our team (scoped as needed)
What Happens Next
- Diagnose: Confirm where load time is being lost (server, scripts, images, theme, plugins, etc.).
- Prioritize: Focus on changes that improve real-world experience, not vanity scores.
- Fix: Your team implements — or we do — depending on scope.
- Verify: Retest to confirm improvements using the same measurement methods.
Increasing your site speed is one of the many steps we take at 201 Creative to improve rankings, usability, and user retention.
Want to Boost Your Business Today?
Schedule a complimentary consultation and we’ll help you understand what’s slowing your site down—and what to fix first.
