Jared Bauman is the Co Founder and CEO of 201 Creative, LLC. He is an expert in business strategy, marketing, and Search Engine Optimization (SEO). He is the host of the popular Niche Pursuits podcast, which has been running for over a decade and features almost 75,000 monthly downloads. He is also a contributor at Search Engine Land, an industry leading SEO publication. With over 20 years of experience in business management and digital marketing, he brings a rich background of both knowledge and experience in helping companies grow.
In 2002, Jared founded Bauman Photographers, a well known Southern California photography studio specializing in high end weddings and corporate headshots. Bauman Photographers established itself as one of the most successful examples of a customer-focused associate model, and after 11 years of profitable growth, Jared sold Bauman Photographers in 2012.
With a primary focus on business, Jared Bauman has provided the professional creative community with both education and leadership. Jared has spoken all over the country to photographers and creative entrepreneurs, helping them to understand what facets of business and marketing are most important to focus on.
Jared lives in San Diego, California with his wife Sara and their daughter, Felicity and son, Josiah. A good cappuccino and the Wall Street Journal are his perfect morning, a hike through a national park is his perfect afternoon, and a small gathering of friends and a (big) sip of Bourbon are his perfect evening.
Search is changing fast. Generative answers and AI Overviews put synthesized summaries on top, while classic blue links sit lower on the page. That shift rewards content that machines can parse, cite, and trust. Schema markup is your foundation. Done right, it clarifies who you are, what a page is about, and which facts are …
Search has shifted from set-and-forget checklists to living systems that respond in real time. Static pages and quarterly audits are not enough when algorithms and user intent move daily. Agentic SEO is a way to run search programs that sense, plan, act, and learn continuously. It blends human strategy with AI agents that follow clear …
AI search answers are everywhere now. People ask questions and see a synthesized summary with links to sources. If you want your work to be cited in those answers, you need more than keywords. You need content people trust, plus the technical signals machines understand. This guide shows you how to earn citations from AI …
AI Overviews are changing how people see search results. Google now synthesizes a short, AI-generated summary at the top of some searches and pairs it with source links. That shift affects how your content gets discovered and how users click. The good news: the fundamentals of SEO still matter most. You do not need special …
Modern search results often show one clear answer, not just a list of links. AI assistants and search engines pull those answers from pages like yours. Answer engine optimization (AEO) helps you become the trusted source they quote, while still serving human readers. It’s an emerging branch of SEO rather than a fully separate discipline, …
Search is shifting from lists of links to direct, synthesized answers. People now ask questions in plain language and expect quick, cited responses pulled from across the web. Generative Engine Optimization, or GEO, helps your brand get found, cited, and trusted inside those AI answers. If you publish on the web, GEO is how you …
Perplexity AI surfaces answers with linked sources. If your page gets cited, you earn qualified attention and referral traffic from people who want to verify claims. The playbook is not a mystery: make your content easy for Perplexity to discover, understand, and trust. This guide turns that into concrete steps. You will learn how Perplexity …
Modern search looks different. AI summaries now sit on top of results, news moves fast, and product specs change overnight. In this world, stale pages lose visibility while consistently updated, well-dated content wins. Freshness has shifted from a nice-to-have to a core competitive advantage. Search engines have long cared about recency, but AI-powered results raise …
Generative engines are changing how people discover information. Instead of ten blue links, users now see synthesized answers with citations from sources like your site. That shift puts a premium on clarity, credibility, and structure. This guide gives you a practical GEO audit checklist for 2025. You will learn how to make your content discoverable …
Imagine this: a family in your neighborhood is Googling for an orthodontist. They type in “Invisalign near me” or “best orthodontist in [your city].” You’re a top-notch orthodontist. Your treatments are world-class, your technology is cutting-edge, and your patient care is second to none. But here’s the catch: your practice isn’t showing up in their …
