Jared Bauman is the Co Founder and CEO of 201 Creative, LLC. He is an expert in business strategy, marketing, and Search Engine Optimization (SEO). He is the host of the popular Niche Pursuits podcast, which has been running for over a decade and features almost 75,000 monthly downloads. He is also a contributor at Search Engine Land, an industry leading SEO publication. With over 20 years of experience in business management and digital marketing, he brings a rich background of both knowledge and experience in helping companies grow.
In 2002, Jared founded Bauman Photographers, a well known Southern California photography studio specializing in high end weddings and corporate headshots. Bauman Photographers established itself as one of the most successful examples of a customer-focused associate model, and after 11 years of profitable growth, Jared sold Bauman Photographers in 2012.
With a primary focus on business, Jared Bauman has provided the professional creative community with both education and leadership. Jared has spoken all over the country to photographers and creative entrepreneurs, helping them to understand what facets of business and marketing are most important to focus on.
Jared lives in San Diego, California with his wife Sara and their daughter, Felicity and son, Josiah. A good cappuccino and the Wall Street Journal are his perfect morning, a hike through a national park is his perfect afternoon, and a small gathering of friends and a (big) sip of Bourbon are his perfect evening.
As the name suggests, dynamic content and personalization is personalized content that reaches your audience. Unlike a generic, one-size-fits-all type of copy, the dynamic content will vary based on the different types of readers you have. Dynamic content can come in all types of forms. It can be text, a video format, or audio. The …
WordPress has become an increasingly popular Content Management System (CMS) since it was first released to the public in 2003. Its flexibility, ease of use, and constant updates make it a solid choice for many different websites, both small and large. It is estimated that 20% of all self-hosted websites are powered by WordPress and …
There may come a time when your business decides, whether through desire of necessity, to make wholesale changes to the back-end of its website. These changes can be performed in a few different ways, but in most cases, it will have to undergo some sort of site migration process. A site migration can take on …
WordPress, being the go-to CMS (Content Management System) for both personal and corporate use, does have limitations when it comes to its core functionality. When we want to add features to a WP site, a plugin can supplement the core features of WordPress without extensive coding and server settings. When they work well, plugins can …
The nuts and bolts of web design normally boil down to what looks best when a visitor views your site. The problem is, there are different platforms where someone can look at a website: a home PC, laptop, tablet, mobile phone, or even an IOT (Internet of Things) device like your refrigerator. It is important …
Just like in commercial or residential construction, good site architecture is based on a strong foundation at the base, and supporting structures that keep the entire thing from collapsing. In the case of a website, the foundation is the home page, and the structures that keep it all together are based around internal linking. ContentsSite …
It can be extremely frustrating to go to a website and have a horrible experience, whether through slow site speed, broken links, or incorrectly categorized pages. All of these factors and more can keep visitors from finding what they need from your site, and search engines take that into account. The technical details of a …
As everyday web browsing technology improves, it is possible, and sometimes expected, that websites contain graphically intensive content that attracts viewers with color and intensity. Graphic designers play a large part in the look and feel of a website, but their concern is usually only how the site looks, not how it performs in loading …
Email marketing is a powerful way to nurture your leads and convert them into customers. Getting someone’s email address is a good start, but the steps you take after that are even more important! 45% of emails sent are spam, so it’s not surprising that people are less trusting as to who they actually give …
Implementing search engine optimization tactics into your business is hard enough. Tracking the results of your efforts can be even harder. Because of how sophisticated SEO can be, the tools and software you use to measure results can often be expensive. However, as technology has improved, there are plenty of free SEO tools you can …
