Jared Bauman is the Co Founder and CEO of 201 Creative, LLC. He is an expert in business strategy, marketing, and Search Engine Optimization (SEO). He is the host of the popular Niche Pursuits podcast, which has been running for over a decade and features almost 75,000 monthly downloads. He is also a contributor at Search Engine Land, an industry leading SEO publication. With over 20 years of experience in business management and digital marketing, he brings a rich background of both knowledge and experience in helping companies grow.
In 2002, Jared founded Bauman Photographers, a well known Southern California photography studio specializing in high end weddings and corporate headshots. Bauman Photographers established itself as one of the most successful examples of a customer-focused associate model, and after 11 years of profitable growth, Jared sold Bauman Photographers in 2012.
With a primary focus on business, Jared Bauman has provided the professional creative community with both education and leadership. Jared has spoken all over the country to photographers and creative entrepreneurs, helping them to understand what facets of business and marketing are most important to focus on.
Jared lives in San Diego, California with his wife Sara and their daughter, Felicity and son, Josiah. A good cappuccino and the Wall Street Journal are his perfect morning, a hike through a national park is his perfect afternoon, and a small gathering of friends and a (big) sip of Bourbon are his perfect evening.
Product reviews and buying guides thrive or fail based on trust. Today, that trust often starts in AI answers. When ChatGPT searches the web, it shows inline citations and a Sources list. If your page is easy for machines to understand, you stand a better chance of being cited. That is where the Product schema …
AI helpers are everywhere now, from search copilots to chatbots that answer customer questions. When their underlying search or retrieval systems detect a time-sensitive query, they often lean toward newer, clearly dated pages when picking what to read and quote. Understanding why that happens helps you publish content that gets found and trusted. Freshness is …
Search now answers, not just lists links. Generative engines like Google’s AI Overviews synthesize responses and then show a snapshot with key information plus a handful of source links people can click to explore further. If your content does not mirror the questions people ask, you get skipped. Question-led information architecture (IA) organizes pages and …
AI Overviews in Google Search changed what people see at the top of results. That shift affects how often your pages are seen, which pages get clicks, and how many visits turn into sales or leads. You don’t need a new toolbelt to measure the impact, but you do need a clear plan. This guide …
AI search is getting good at answering questions without clicks. That only works when systems can trust who said what. If you want your expertise to surface in AI answers and knowledge panels, you need clear, consistent signals about your identity and work. This guide shows how Wikipedia, Wikidata, and Google’s Knowledge Graph fit together, …
Modern local search is visual, multimodal, and fast. Customers search with photos, speak queries to assistants, and skim AI summaries before they decide. If your images and categories are sloppy, you get skipped. If they are clear and consistent, you earn more map views, calls, and visits. This guide shows you how to make images …
AI is changing how people find answers. Google’s AI Overviews, Bing’s chat answers, and Perplexity’s summaries scan the web, then highlight sources they trust. That makes off-site signals like Reddit threads, press coverage, and expert shout‑outs more valuable than ever. If you want your brand or content to show up and get cited inside AI …
AI Mode changes how people see and act on search results. Google’s AI can now synthesize answers, show links, and, in supported markets, place ads around and sometimes inside the experience. If your SEO and paid teams still plan in silos, you will miss the demand that now flows through conversational, multi‑step journeys. This guide …
ChatGPT often answers with links. Behind those links lies a retrieval pipeline that attempts to find sources that are both relevant and diverse enough to address the question. Two ideas shape that choice: how to fuse candidate results and how to spread coverage across subtopics. This article explains a common playbook many modern assistants use. …
AI Overviews are changing how people search and how publishers earn attention. When Google decides an overview will help, it synthesizes an answer and surfaces a cluster of source links. Your job is to become one of those links and earn the click. There is no magic schema or secret tag for AI Overviews. The …
