Email Marketing Tactics

Which Email Marketing Service Should You Go With?

Email marketing has been a crucial key to promoting your modern business commercially. This strategy works best when with a flexible service. When marketing your business, you must choose an email marketing provider to increase market visibility and traffic from a potential audience. What Are the Best Email Marketing Platforms? Most businesses lean towards using …

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A Comprehensive Guide to Email Segmentation

Emails are the modern, everyday conversations. But to be a good conversant, you must speak directly, sharing relevant information as if you are in the same room as your reader. This is why email marketing list segmentation is essential to any growth strategy. According to Campaign Monitor, email list segmentation increased revenue for companies’  marketing …

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A Guide to Setting Up Email Workflows

Hand pinning a note on a wall of app wireframes and user flow plans

Email marketing is a powerful way to nurture your leads and convert them into customers. Getting someone’s email address is a good start, but the steps you take after that are even more important! 45% of emails sent are spam, so it’s not surprising that people are less trusting as to who they actually give …

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17 Email Marketing Hacks You Might Be Missing

Email marketing is one of the most popular ways to engage with your leads, serve them valuable content, and eventually, convert them into customers. While people expect emails and still actively subscribe to numerous lists every month, getting them to open your email and engage with your content can be challenging.  17 Email Marketing Hacks …

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Email Marketing Landing Pages and Pop-Up Strategies

Email is an extremely powerful marketing tool. It allows you to connect with your subscribers in a personalized way that can nurture them through their journey of transitioning from a lead to a customer. You can provide value to them in ways that aren’t possible through other channels.  While marketing through emails can be great, …

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