Jared Bauman is the Co Founder and CEO of 201 Creative, LLC. He is an expert in business strategy, marketing, and Search Engine Optimization (SEO). He is the host of the popular Niche Pursuits podcast, which has been running for over a decade and features almost 75,000 monthly downloads. He is also a contributor at Search Engine Land, an industry leading SEO publication. With over 20 years of experience in business management and digital marketing, he brings a rich background of both knowledge and experience in helping companies grow.
In 2002, Jared founded Bauman Photographers, a well known Southern California photography studio specializing in high end weddings and corporate headshots. Bauman Photographers established itself as one of the most successful examples of a customer-focused associate model, and after 11 years of profitable growth, Jared sold Bauman Photographers in 2012.
With a primary focus on business, Jared Bauman has provided the professional creative community with both education and leadership. Jared has spoken all over the country to photographers and creative entrepreneurs, helping them to understand what facets of business and marketing are most important to focus on.
Jared lives in San Diego, California with his wife Sara and their daughter, Felicity and son, Josiah. A good cappuccino and the Wall Street Journal are his perfect morning, a hike through a national park is his perfect afternoon, and a small gathering of friends and a (big) sip of Bourbon are his perfect evening.
Modern SEO is bigger than keywords and links. You juggle briefs, content gaps, internal links, and QA while updates and SERPs shift under your feet. Agent mode lets you hand repeatable steps to software agents that plan, fetch data, generate drafts, and double‑check outputs so you can focus on judgment and strategy. Done well, agent …
Most keyword lists are thin. They chase big numbers, ignore intent, and miss what people actually need. Deep research fixes that. This guide shows a practical, people‑first process to uncover topics with real demand, shape them into publishable plans, and measure results without guessing. It leans on official Google sources so you can trust the …
AI answers now sit above or alongside traditional search results. When these answers cite your site, you win trust, clicks, and brand visibility you cannot buy. Digital PR gives you the assets and authority that machines look for. Pair strong stories with clean technical signals, and you improve your odds of getting linked as a …
Semantic redirect mapping is how you match old URLs to new ones based on meaning and search intent, not just folder paths. It is the difference between spraying every retired URL at the home page and carefully sending each visitor to the best, most relevant destination. Done right, you keep rankings, protect backlinks, and give …
Generative answers and AI Overviews changed how people find information. Clients now need visibility not only in classic blue links but also inside AI summaries and answer boxes. Packaging GEO and AEO as clear, repeatable services helps you deliver results faster and at healthy margins. This guide shows how to turn the chaos into a …
Generative engines synthesize answers from across the web and increasingly shape how people discover brands, products, and advice. Optimizing for these systems looks different from classic SEO. A quarterly GEO audit keeps your site technically accessible, machine‑scannable, and credible to the engines that now write the first draft of many answers. Quarterly is the sweet …
Perplexity is not a classic web search engine. It is an answer engine that reads the web in real time, picks sources, and then uses an AI model to synthesize a response. That shift changes what gets surfaced and why. If you publish or depend on Perplexity for research, grasping its answer-focused ranking signals is …
Modern readers skim, and large language models (LLMs) read at scale. When your content follows clear patterns, people find answers faster, and LLMs extract facts with fewer errors. The result is better UX, richer snippets where they still apply, and more helpful AI summaries of your pages. This guide shows how to structure three high‑leverage …
AI search is rewriting how people find and trust information. It is not just about what sits on your domain anymore. Systems like Google Search with AI Overviews, Bing Copilot, and ChatGPT search pull context from across the web, then synthesize answers with links and attribution. Off-site signals help these systems decide what to surface, …
AI answer engines increasingly sit between your content and your audience. Google’s AI Overviews and tools like Perplexity often summarize the web and surface a few sources. If your brand is not credible or machine‑readable, you will be left out. E-E-A-T stands for Experience, Expertise, Authoritativeness, and Trust. It’s the framework Google gives its Search …
