Get Found by Patients Searching for an Orthodontist in Your Area
If your orthodontic practice isn’t showing up on the first page of Google, you’re losing potential patients to competitors who are. Our Orthodontic SEO company specializes in helping dental and orthodontic practices dominate search results, attract local patients, and increase appointment bookings.
Start with a Free SEO Audit for Your Orthodontic Website
Why SEO is Essential for Orthodontic Practices
Over 70% of people searching for an orthodontist begin their search online. That means if your website isn’t visible in search engine results for keywords like “orthodontist near me” or “braces [city],” potential patients are choosing someone else.
Effective Orthodontic SEO helps you:
- Appear in top search results for local orthodontic queries
- Increase organic website traffic without relying on paid ads
- Convert more patients into lifelong clients
- Build trust and authority in your local market
How to Market an Orthodontic Practice in 2025
Marketing an orthodontic practice today goes beyond referrals and print ads. Digital visibility is everything. Our orthodontic SEO strategies are one of the most effective ways to market your practice online, by helping you rank for keywords potential patients actually search for. Whether you’re a new clinic or an established provider, our methods help you compete and grow.
What’s Included in Our Orthodontic SEO Services
Every orthodontic practice is unique. That’s why we create custom SEO strategies tailored to your location, specialties, and practice goals.

Local SEO and Google Maps Optimization
We ensure your orthodontic practice appears in the Google local pack. The map section shown for local searches. Our team will:
- Optimize your Google Business Profile for maximum visibility
- Build and correct local citations
- Increase positive review visibility and manage reviews
- Ensure NAP (Name, Address, Phone) consistency across directories

Orthodontic Keyword Research and Targeting
We perform extensive keyword research to understand how patients search for orthodontic services in your area. We target both general and specialized search terms, including:
- “Orthodontist [city]”
- “Braces near me”
- “Invisalign provider [city]”
- “Pediatric orthodontist [city]”
- SEO for Invisalign providers looking to attract clear aligner patients
These keywords are strategically integrated into your website content to ensure maximum visibility and relevance.

On-Page SEO for Orthodontic Websites
We optimize every page on your website to improve both rankings and user experience. Our on-page SEO strategy includes:
- Optimizing title tags and meta descriptions
- Structuring content with clear and organized headers (H1, H2, H3)
- Adding image alt text and internal linking
- Ensuring fast loading times and mobile responsiveness

SEO Content Strategy
We develop content that increases your authority, attracts organic traffic, and ranks for high-value keywords. Our content strategy includes:
- Core service pages optimized for SEO (Braces, Invisalign, etc.)
- Blog posts answering common orthodontic questions
- Local landing pages targeting your specific service areas and demographics

Link Building and Authority Development
Links from reputable, relevant websites signal authority to search engines. Our ethical link-building strategy includes:
- Outreach to orthodontic directories and related health blogs
- Earning backlinks from local media and partnerships
- Building citations in orthodontic and dental listings

Technical SEO and Performance Optimization Plan
We ensure your website is technically sound and search engine-friendly by addressing any technical issues that could affect rankings:
- Resolving crawl errors and fixing broken links
- Ensuring mobile usability and optimal performance
- Implementing schema markup to enhance visibility in search results

Ongoing SEO Management and Transparent Reporting
SEO is an ongoing process, and our job isn’t finished once we’ve optimized your website. We monitor and optimize your performance monthly with:
- Keyword ranking reports
- Organic traffic insights
- Conversion tracking and goal adjustments
- Strategy updates based on data-driven results
Orthodontic SEO for Every Type of Practice
Our SEO services are custom-built for all types of orthodontic and dental care providers, including:
- General Orthodontists
- Pediatric Orthodontists
- Invisalign Providers
- Adult and Cosmetic Orthodontists
- Orthodontic Specialty Practices
- Dental Specialists Seeking SEO Solutions
- Invisalign-focused Practices Looking to Improve Local SEO
Get Your Free Orthodontic SEO Audit
Find out exactly how your website is performing and what’s holding it back. Our comprehensive SEO audit will identify issues related to rankings, local SEO gaps, and missed keyword opportunities. No commitment required.