Search is changing fast. Generative answers and AI Overviews put synthesized summaries on top, while classic blue links sit lower on the page. That shift rewards content that machines can parse, cite, and trust. Schema markup is your foundation. Done right, it clarifies who you are, what a page is about, and which facts are …
Search has shifted from set-and-forget checklists to living systems that respond in real time. Static pages and quarterly audits are not enough when algorithms and user intent move daily. Agentic SEO is a way to run search programs that sense, plan, act, and learn continuously. It blends human strategy with AI agents that follow clear …
AI search answers are everywhere now. People ask questions and see a synthesized summary with links to sources. If you want your work to be cited in those answers, you need more than keywords. You need content people trust, plus the technical signals machines understand. This guide shows you how to earn citations from AI …
Perplexity AI surfaces answers with linked sources. If your page gets cited, you earn qualified attention and referral traffic from people who want to verify claims. The playbook is not a mystery: make your content easy for Perplexity to discover, understand, and trust. This guide turns that into concrete steps. You will learn how Perplexity …
Modern search looks different. AI summaries now sit on top of results, news moves fast, and product specs change overnight. In this world, stale pages lose visibility while consistently updated, well-dated content wins. Freshness has shifted from a nice-to-have to a core competitive advantage. Search engines have long cared about recency, but AI-powered results raise …
Generative engines are changing how people discover information. Instead of ten blue links, users now see synthesized answers with citations from sources like your site. That shift puts a premium on clarity, credibility, and structure. This guide gives you a practical GEO audit checklist for 2025. You will learn how to make your content discoverable …
Imagine this: a family in your neighborhood is Googling for an orthodontist. They type in “Invisalign near me” or “best orthodontist in [your city].” You’re a top-notch orthodontist. Your treatments are world-class, your technology is cutting-edge, and your patient care is second to none. But here’s the catch: your practice isn’t showing up in their …
Picture this: You’ve spent years mastering veterinary medicine. Your clinic provides exceptional care. Your team is compassionate and skilled. But when local pet parents urgently Google “emergency vet near me” at 2 AM, they end up at your competitor’s door instead of yours. Why? Because in 2025’s digital landscape, excellence alone doesn’t guarantee visibility. Here’s …
This is by no means a blog post on how to recover from a Google Update. Sorry if the title made you think so. BUT, it is a post where I will outline EVERYTHING I’ve done to one of my websites since getting absolutely clobbered by the May 2022 Google Core Update. This site is …
Have you ever considered deleting content to boost the SEO performance of your website? If done right, deleting content in bulk (along with other actions) can lead to explosive growth. However, it is essential to determine when and what to delete, and when to avoid it. In this post, I want to share with you …
We’ve more than tripled traffic for this local vet business in 6 months using SEO. Here is exactly how we did it. It isn’t as complicated as you might think. We do local SEO for businesses all the time, and prefer to keep things simple. 1. Basic Site Improvements The site is on a hosted CMS, so …
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