SEO Tactics

Orthodontic SEO in 2025: How to Grow Your Practice and Dominate Local Search

A woman searches for a nearby orthodontist on her laptop while two children eat breakfast at the table.

Imagine this: a family in your neighborhood is Googling for an orthodontist. They type in “Invisalign near me” or “best orthodontist in [your city].” You’re a top-notch orthodontist. Your treatments are world-class, your technology is cutting-edge, and your patient care is second to none. But here’s the catch: your practice isn’t showing up in their …

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The Ultimate Veterinary SEO Blueprint for 2025: How to Win More Patients

A woman looks intently at her laptop, searching for an emergency vet near her while her cat sits beside her

Picture this: You’ve spent years mastering veterinary medicine. Your clinic provides exceptional care. Your team is compassionate and skilled. But when local pet parents urgently Google “emergency vet near me” at 2 AM, they end up at your competitor’s door instead of yours. Why? Because in 2025’s digital landscape, excellence alone doesn’t guarantee visibility. Here’s …

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Recovering From a Google Update [Case Study]

This is by no means a blog post on how to recover from a Google Update. Sorry if the title made you think so.  BUT, it is a post where I will outline EVERYTHING I’ve done to one of my websites since getting absolutely clobbered by the May 2022 Google Core Update.  This site is …

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How to Delete Content For SEO Growth [867% Increase Case Study]

Have you ever considered deleting content to boost the SEO performance of your website? If done right, deleting content in bulk (along with other actions) can lead to explosive growth. However, it is essential to determine when and what to delete, and when to avoid it. In this post, I want to share with you …

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3.5X Traffic Growth in 6 Months for Local Veterinarian

We’ve more than tripled traffic for this local vet business in 6 months using SEO. Here is exactly how we did it. It isn’t as complicated as you might think. We do local SEO for businesses all the time, and prefer to keep things simple. 1. Basic Site Improvements The site is on a hosted CMS, so …

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