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SEO Tactics
SEO Tactics
Learn actionable strategies to improve rankings, increase organic traffic, and outperform competitors in search. Long term, sustainable tactics for you and your brand.
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Get expert SEO and marketing insights from 201 Creative. Dive into strategies for improving search visibility, increasing organic traffic, optimizing your website, and turning visitors into customers.
Ahrefs vs Semrush: Which SEO Platform Best Fits Your Workflow?
Search keeps changing, and so do the tools. Ahrefs and SEMrush are still the two heavyweights for SEO pros, marketers, and founders who want answers fast. They both cover keyword research, backlinks, audits, and rank tracking, but they take different paths to get you results. Choosing between them is less about which is “better” and …
Agent Mode For SEOs: Automating Briefs, Gaps, And Reviews
Modern SEO is bigger than keywords and links. You juggle briefs, content gaps, internal links, and QA while updates and SERPs shift under your feet. Agent mode lets you hand repeatable steps to software agents that plan, fetch data, generate drafts, and double‑check outputs so you can focus on judgment and strategy. Done well, agent …
Deep Research Keyword Process: A Practical Guide To Finding Real Demand
Most keyword lists are thin. They chase big numbers, ignore intent, and miss what people actually need. Deep research fixes that. This guide shows a practical, people‑first process to uncover topics with real demand, shape them into publishable plans, and measure results without guessing. It leans on official Google sources so you can trust the …
Digital PR For AI Citations: How To Earn Mentions From AI Overviews, Copilot, And ChatGPT
AI answers now sit above or alongside traditional search results. When these answers cite your site, you win trust, clicks, and brand visibility you cannot buy. Digital PR gives you the assets and authority that machines look for. Pair strong stories with clean technical signals, and you improve your odds of getting linked as a …
Semantic Redirect Mapping: The Smarter Way To Plan SEO Redirects
Semantic redirect mapping is how you match old URLs to new ones based on meaning and search intent, not just folder paths. It is the difference between spraying every retired URL at the home page and carefully sending each visitor to the best, most relevant destination. Done right, you keep rankings, protect backlinks, and give …
How To Productize GEO And AEO Services For Clients
Generative answers and AI Overviews changed how people find information. Clients now need visibility not only in classic blue links but also inside AI summaries and answer boxes. Packaging GEO and AEO as clear, repeatable services helps you deliver results faster and at healthy margins. This guide shows how to turn the chaos into a …
Generative Engine Optimization Audit Quarterly Checklist
Generative engines synthesize answers from across the web and increasingly shape how people discover brands, products, and advice. Optimizing for these systems looks different from classic SEO. A quarterly GEO audit keeps your site technically accessible, machine‑scannable, and credible to the engines that now write the first draft of many answers. Quarterly is the sweet …
Decoding Perplexity’s Ranking Factors And Signals
Perplexity is not a classic web search engine. It is an answer engine that reads the web in real time, picks sources, and then uses an AI model to synthesize a response. That shift changes what gets surfaced and why. If you publish or depend on Perplexity for research, grasping its answer-focused ranking signals is …
Layouts That LLMs Love: HowTo, FAQ, And Comparison Table Design
Modern readers skim, and large language models (LLMs) read at scale. When your content follows clear patterns, people find answers faster, and LLMs extract facts with fewer errors. The result is better UX, richer snippets where they still apply, and more helpful AI summaries of your pages. This guide shows how to structure three high‑leverage …
Beyond Your Site: Off-Site Signals That Influence AI Search Engines
AI search is rewriting how people find and trust information. It is not just about what sits on your domain anymore. Systems like Google Search with AI Overviews, Bing Copilot, and ChatGPT search pull context from across the web, then synthesize answers with links and attribution. Off-site signals help these systems decide what to surface, …
E-E-A-T For Generative Engine Optimization (GEO): How To Build Credibility In AI Search Results
AI answer engines increasingly sit between your content and your audience. Google’s AI Overviews and tools like Perplexity often summarize the web and surface a few sources. If your brand is not credible or machine‑readable, you will be left out. E-E-A-T stands for Experience, Expertise, Authoritativeness, and Trust. It’s the framework Google gives its Search …
Why Product Schema Boosts ChatGPT Citations in Editorial Content
Product reviews and buying guides thrive or fail based on trust. Today, that trust often starts in AI answers. When ChatGPT searches the web, it shows inline citations and a Sources list. If your page is easy for machines to understand, you stand a better chance of being cited. That is where the Product schema …
