Just like in commercial or residential construction, good site architecture is based on a strong foundation at the base, and supporting structures that keep the entire thing from collapsing. In the case of a website, the foundation is the home page, and the structures that keep it all together are based around internal linking. ContentsSite …
It can be extremely frustrating to go to a website and have a horrible experience, whether through slow site speed, broken links, or incorrectly categorized pages. All of these factors and more can keep visitors from finding what they need from your site, and search engines take that into account. The technical details of a …
As everyday web browsing technology improves, it is possible, and sometimes expected, that websites contain graphically intensive content that attracts viewers with color and intensity. Graphic designers play a large part in the look and feel of a website, but their concern is usually only how the site looks, not how it performs in loading …
Email marketing is a powerful way to nurture your leads and convert them into customers. Getting someone’s email address is a good start, but the steps you take after that are even more important! 45% of emails sent are spam, so it’s not surprising that people are less trusting as to who they actually give …
Implementing search engine optimization tactics into your business is hard enough. Tracking the results of your efforts can be even harder. Because of how sophisticated SEO can be, the tools and software you use to measure results can often be expensive. However, as technology has improved, there are plenty of free SEO tools you can …
Local search engine optimization is vital if you want your business to show up in several areas of local search and win against competitors. Small and multi-location businesses can grow their company, attract more clients, and boost profits by using local SEO. We help a lot of local businesses optimize their website and properties for …
It was a common story a few years ago. You search for something on your phone, click on what looks to be the best answer, and the page loads so slowly you exit back to your search results. Did this page deserve its place at the top of the list in Google? It may have …
Websites are made out of a lot of different pieces, and each one wants to be treated like a special snowflake. Every page or post has its own content, every category has its relevant content, and the website that contains all of them contains broad strokes which can produce sitewide ramifications for all of them. …
In the SEO world, content is king, a phrase first coined in an essay of the same name by Bill Gates in 1996. Search engines have become very advanced technologically and are now better able to understand human language in regards to search intent. This creates opportunities for content creators to expand their ideas online …
Email marketing is one of the most popular ways to engage with your leads, serve them valuable content, and eventually, convert them into customers. While people expect emails and still actively subscribe to numerous lists every month, getting them to open your email and engage with your content can be challenging. Contents17 Email Marketing Hacks …
In a time when Google was not as smart as it is now, keyword stuffing helped almost unreadable websites with terrible content rise to the top of search engine rankings. Now that search engines have become more advanced, they are able to block and penalize websites that over-optimize their keywords. With the importance of keywords …
The portion of the Internet we use on a daily basis is called the World Wide Web, a very accurate description of how all of the websites and web properties in the world are tied together. The strands of fibers between websites are made up of hypertext links, creating a path through the internet from one …
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