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SEO Tactics
SEO Tactics
Learn actionable strategies to improve rankings, increase organic traffic, and outperform competitors in search. Long term, sustainable tactics for you and your brand.
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Get expert SEO and marketing insights from 201 Creative. Dive into strategies for improving search visibility, increasing organic traffic, optimizing your website, and turning visitors into customers.
Why AI Assistants Prefer Fresh Content
AI helpers are everywhere now, from search copilots to chatbots that answer customer questions. When their underlying search or retrieval systems detect a time-sensitive query, they often lean toward newer, clearly dated pages when picking what to read and quote. Understanding why that happens helps you publish content that gets found and trusted. Freshness is …
Question-Led Information Architecture for GEO Content
Search now answers, not just lists links. Generative engines like Google’s AI Overviews synthesize responses and then show a snapshot with key information plus a handful of source links people can click to explore further. If your content does not mirror the questions people ask, you get skipped. Question-led information architecture (IA) organizes pages and …
How To Measure AI Overview Impact: Impressions, Conversions, And Visibility
AI Overviews in Google Search changed what people see at the top of results. That shift affects how often your pages are seen, which pages get clicks, and how many visits turn into sales or leads. You don’t need a new toolbelt to measure the impact, but you do need a clear plan. This guide …
Building Author Authority for AI Search: Wikipedia, Wikidata & Knowledge Graph
AI search is getting good at answering questions without clicks. That only works when systems can trust who said what. If you want your expertise to surface in AI answers and knowledge panels, you need clear, consistent signals about your identity and work. This guide shows how Wikipedia, Wikidata, and Google’s Knowledge Graph fit together, …
How To Win Local AI Visibility With Image OCR And Category Alignment
Modern local search is visual, multimodal, and fast. Customers search with photos, speak queries to assistants, and skim AI summaries before they decide. If your images and categories are sloppy, you get skipped. If they are clear and consistent, you earn more map views, calls, and visits. This guide shows you how to make images …
How Reddit And Third-Party Mentions Influence AI Search Rankings
AI is changing how people find answers. Google’s AI Overviews, Bing’s chat answers, and Perplexity’s summaries scan the web, then highlight sources they trust. That makes off-site signals like Reddit threads, press coverage, and expert shout‑outs more valuable than ever. If you want your brand or content to show up and get cited inside AI …
Aligning Organic & Paid Strategy in Google’s AI Mode
AI Mode changes how people see and act on search results. Google’s AI can now synthesize answers, show links, and, in supported markets, place ads around and sometimes inside the experience. If your SEO and paid teams still plan in silos, you will miss the demand that now flows through conversational, multi‑step journeys. This guide …
How ChatGPT Chooses Sources: The Role of RRF and Topical Breadth
ChatGPT often answers with links. Behind those links lies a retrieval pipeline that attempts to find sources that are both relevant and diverse enough to address the question. Two ideas shape that choice: how to fuse candidate results and how to spread coverage across subtopics. This article explains a common playbook many modern assistants use. …
Winning Google’s AI Overviews: Query Types and Optimization Frameworks
AI Overviews are changing how people search and how publishers earn attention. When Google decides an overview will help, it synthesizes an answer and surfaces a cluster of source links. Your job is to become one of those links and earn the click. There is no magic schema or secret tag for AI Overviews. The …
GEO vs SEO: What Really Matters Now
Modern search is splitting in two. Classic search engines still rank pages and send clicks. At the same time, generative engines synthesize answers on the fly and sometimes cite sources. If you are responsible for visibility, you need to design for both worlds without chasing fads. Below, you will get clear definitions, the key differences, …
The Ultimate Schema Markup Guide For GEO, AEO And AI Overviews
Search is changing fast. Generative answers and AI Overviews put synthesized summaries on top, while classic blue links sit lower on the page. That shift rewards content that machines can parse, cite, and trust. Schema markup is your foundation. Done right, it clarifies who you are, what a page is about, and which facts are …
Agentic SEO: A Practical Guide To Search That Learns And Adapts
Search has shifted from set-and-forget checklists to living systems that respond in real time. Static pages and quarterly audits are not enough when algorithms and user intent move daily. Agentic SEO is a way to run search programs that sense, plan, act, and learn continuously. It blends human strategy with AI agents that follow clear …
