Our Latest SEO & Marketing Articles

How to Use Google Analytics for Business Growth

Google Analytics is an incredibly powerful, data reporting tool to track and measure your business’ website traffic. The robust tool has been around since 2005, and has been adapted and improved year over year.  For many stakeholders at an organization, opening up Google Analytics brings with it a sense of fear and trepidation. With so …

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Email Marketing Landing Pages and Pop-Up Strategies

Email is an extremely powerful marketing tool. It allows you to connect with your subscribers in a personalized way that can nurture them through their journey of transitioning from a lead to a customer. You can provide value to them in ways that aren’t possible through other channels.  While marketing through emails can be great, …

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How to Maximize Google My Business

If you’re a local small business, Google My Business is one of your most powerful tools for ranking your website organically for search. This tool has become an essential part of any local business marketing strategy, and there are a number of ways to optimize on the platform. Contents How Using Google My Business is …

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In a digital world, figuring out how to market your business adds new options that we couldn’t have even imagined 20 years ago. While the days of full-page ads in newspapers and magazines are not completely gone, the focus has pivoted toward the online space where websites and social media dominate our daily lives. Two …

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Digital Marketing for Dummies: The Ultimate Guide

digital marketing for dummies

Looking for new ways to expand your business? Digital marketing may be your gateway to international markets and a global audience. But how do you leverage the power of the internet to grow your business? With tons of different methods and technical terms like SEO, SEM, and CPC digital marketing may seem daunting. In reality, …

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Here’s How to Get Free Traffic to Your Website, Organically


Getting your website online is only the first step. You need a way to get traffic to your site if you want it to pay off. Free traffic is one of the best ways to do that. Google alone receives 40,000 searches every second. The chances are one of those searches are for a service …

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Best SEO for GIFS: How to Rank a GIF

Did you know there are more than 600 million websites on the internet? So no matter your industry, you’re going up against a ton of competition. For this reason, it’s a good idea to stay on top of the latest digital marketing trends. One of these right now is including GIFs on your website, especially if …

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7 Mistakes To Avoid When Using Google Analytics

7 Mistakes To Avoid When Using Google Analytics Featured Image

Google Analytics is a fantastic way for businesses to combine their SEO techniques and their marketing in one, fairly easy to use, bundle. Yet although the premise seems simple, and although millions of people have been using Google Analytics since it first launched back in 2005, that doesn’t mean your campaign is something you should …

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What are the Benefits of SEO Services for Small Businesses?

Google fields over 4 billion searches every day. If you want to be the business Google matches those 4 billion+ searchers to when they type in keywords within your niche, you’ll want to start taking SEO seriously. SEO stands for search engine optimization. For the uninitiated, search engine optimization is the science of matching your …

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