Our Latest SEO & Marketing Articles

17 Email Marketing Hacks You Might Be Missing

Email marketing is one of the most popular ways to engage with your leads, serve them valuable content, and eventually, convert them into customers. While people expect emails and still actively subscribe to numerous lists every month, getting them to open your email and engage with your content can be challenging.  Contents17 Email Marketing Hacks …

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SEO Keyword Optimization and Research Guide

In a time when Google was not as smart as it is now, keyword stuffing helped almost unreadable websites with terrible content rise to the top of search engine rankings. Now that search engines have become more advanced, they are able to block and penalize websites that over-optimize their keywords. With the importance of keywords …

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Why Backlinks are Important?

The portion of the Internet we use on a daily basis is called the World Wide Web, a very accurate description of how all of the websites and web properties in the world are tied together. The strands of fibers between websites are made up of hypertext links, creating a path through the internet from one …

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How to Use Google Analytics for Business Growth

Google Analytics is an incredibly powerful, data reporting tool to track and measure your business’ website traffic. The robust tool has been around since 2005, and has been adapted and improved year over year.  For many stakeholders at an organization, opening up Google Analytics brings with it a sense of fear and trepidation. With so …

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Email Marketing Landing Pages and Pop-Up Strategies

Email is an extremely powerful marketing tool. It allows you to connect with your subscribers in a personalized way that can nurture them through their journey of transitioning from a lead to a customer. You can provide value to them in ways that aren’t possible through other channels.  While marketing through emails can be great, …

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How to Maximize Google My Business

If you’re a local small business, Google My Business is one of your most powerful tools for ranking your website organically for search. This tool has become an essential part of any local business marketing strategy, and there are a number of ways to optimize on the platform. ContentsHow Using Google My Business is Beneficial1. …

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SEO vs PPC

In a digital world, figuring out how to market your business adds new options that we couldn’t have even imagined 20 years ago. While the days of full-page ads in newspapers and magazines are not completely gone, the focus has pivoted toward the online space where websites and social media dominate our daily lives. Two …

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Digital Marketing for Dummies: The Ultimate Guide

digital marketing for dummies

Looking for new ways to expand your business? Digital marketing may be your gateway to international markets and a global audience. But how do you leverage the power of the internet to grow your business? With tons of different methods and technical terms like SEO, SEM, and CPC digital marketing may seem daunting. In reality, …

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Here’s How to Get Free Traffic to Your Website, Organically

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Getting your website online is only the first step. You need a way to get traffic to your site if you want it to pay off. Free traffic is one of the best ways to do that. Google alone receives 40,000 searches every second. The chances are one of those searches are for a service …

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