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SEO Tactics
SEO Tactics
Learn actionable strategies to improve rankings, increase organic traffic, and outperform competitors in search. Long term, sustainable tactics for you and your brand.
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Get expert SEO and marketing insights from 201 Creative. Dive into strategies for improving search visibility, increasing organic traffic, optimizing your website, and turning visitors into customers.
How to Become A Trusted Source AI Search Engines Cite
AI search answers are everywhere now. People ask questions and see a synthesized summary with links to sources. If you want your work to be cited in those answers, you need more than keywords. You need content people trust, plus the technical signals machines understand. This guide shows you how to earn citations from AI …
Google AI Overviews SEO: What It Is, How It Works, And What To Do Now
AI Overviews are changing how people see search results. Google now synthesizes a short, AI-generated summary at the top of some searches and pairs it with source links. That shift affects how your content gets discovered and how users click. The good news: the fundamentals of SEO still matter most. You do not need special …
Answer Engine Optimization: How To Earn Real Answers In Search And AI
Modern search results often show one clear answer, not just a list of links. AI assistants and search engines pull those answers from pages like yours. Answer engine optimization (AEO) helps you become the trusted source they quote, while still serving human readers. It’s an emerging branch of SEO rather than a fully separate discipline, …
What Is Generative Engine Optimization?
Search is shifting from lists of links to direct, synthesized answers. People now ask questions in plain language and expect quick, cited responses pulled from across the web. Generative Engine Optimization, or GEO, helps your brand get found, cited, and trusted inside those AI answers. If you publish on the web, GEO is how you …
How to Get Cited in Perplexity AI: Ranking Factors and Optimization Tactics
Perplexity AI surfaces answers with linked sources. If your page gets cited, you earn qualified attention and referral traffic from people who want to verify claims. The playbook is not a mystery: make your content easy for Perplexity to discover, understand, and trust. This guide turns that into concrete steps. You will learn how Perplexity …
Why Freshness Matters More Than Ever in AI Search Ranking Algorithms
Modern search looks different. AI summaries now sit on top of results, news moves fast, and product specs change overnight. In this world, stale pages lose visibility while consistently updated, well-dated content wins. Freshness has shifted from a nice-to-have to a core competitive advantage. Search engines have long cared about recency, but AI-powered results raise …
The 2025 GEO Audit Checklist: How to Optimize for Generative Search Engines
Generative engines are changing how people discover information. Instead of ten blue links, users now see synthesized answers with citations from sources like your site. That shift puts a premium on clarity, credibility, and structure. This guide gives you a practical GEO audit checklist for 2025. You will learn how to make your content discoverable …
Orthodontic SEO in 2025: How to Grow Your Practice and Dominate Local Search
Imagine this: a family in your neighborhood is Googling for an orthodontist. They type in “Invisalign near me” or “best orthodontist in [your city].” You’re a top-notch orthodontist. Your treatments are world-class, your technology is cutting-edge, and your patient care is second to none. But here’s the catch: your practice isn’t showing up in their …
The Ultimate Veterinary SEO Blueprint for 2025: How to Win More Patients
Picture this: You’ve spent years mastering veterinary medicine. Your clinic provides exceptional care. Your team is compassionate and skilled. But when local pet parents urgently Google “emergency vet near me” at 2 AM, they end up at your competitor’s door instead of yours. Why? Because in 2025’s digital landscape, excellence alone doesn’t guarantee visibility. Here’s …
Internal Linking for Strategic SEO
Search engine spiders are the data collectors that populate the search results we use every day. They are simple robots that follow one link to another, tell the search engines what web pages exist, and what web properties point to them. Links from external sources are the most sought after, but internal linking is an …
How Agencies Can Grow Client Businesses Using Aged Domains
One of my favorite strategies for powerful traffic growth is using aged domains. While some affiliate marketers have caught on to the strategy that building a brand new website on a used domain is an excellent strategy, many agencies underestimate the power of using a good abandoned domain. This is an incredibly powerful strategy that …
Cannabis Marketing Guide 2021: The Future is Now
The world of cannabis marketing has up to this point been amateur and unfocused. However, with the rapid digital transformation of modern society, the landscape of marijuana marketing is about to change completely. Today we will observe the environment for cannabis brands trying to do marketing, and the different channels that you can use to …
