About 201 Creative
Senior strategy, thoughtful execution, and marketing that compounds.
We help companies create and market digital assets. Our passion is using digital technology to grow businesses.
Why “201”?
In that nerdy world, a 201 http status code stands for creating something new. That’s exactly what we aim to do: build momentum that didn’t exist before.
Our Beginnings
201 Creative was founded in 2019 by Jared Bauman and Kaitlin Cooper. This is their third company working together on, but the first where they’re both on the ownership team together.
Jared brings 20+ years of growing companies through digital marketing. Kaitlin has been alongside him to help execute the details that make marketing efforts actually work.
Our Approach
There’s no one-size-fits-all strategy. A successful marketing strategy must be based on the business, its target market, and what can be tested and measured.
- Create a plan based on goals, market, and resources
- Execute across the channels that matter most today
- Track outcomes and adjust based on data
- Report clearly so stakeholders know what’s working
Our Expertise
Jared Bauman is a recognized authority in SEO, known for actionable insights and practical execution. He’s the host of the long-running Niche Pursuits podcast and a contributor to Search Engine Land.
His work and advice have also been featured on respected publications and platforms including HubSpot, LegalZoom, and Smart Passive Income, and he’s a frequent speaker at marketing conferences.
Meet the Team
Real people. Real experience. Real execution.
Founder-led strategy supported by a team that executes consistently, so progress doesn’t stall.
Want to learn what’s best for your business?
Start with a conversation. We’ll help you clarify the simplest next step — even if it’s not working with us.
Explore Our Services