Case Study
Local Vet SEO: More Than Tripled Traffic in 6 Months
We’ve more than tripled traffic for this local vet business in 6 months using SEO. Here is exactly how we did it.
It’s not as complicated as you might think. We do local SEO for businesses all the time—and we prefer to keep things simple.
- Basic site speed improvements (hosted CMS constraints)
- Split “combo” service pages into intent-matching pages
- Built a small, consistent backlink foundation
- Published new blog content around customer questions
- Added local + service citations after confirming NAP
Simple local SEO, executed consistently.
Proof: Traffic Growth
Here’s the before/after traffic trend from the campaign.
What We Did (5 Simple Steps)
Local SEO doesn’t always require a complicated playbook. For this business, steady execution across the fundamentals created the win.
Basic Site Improvements
The site is on a hosted CMS, so we were limited by what we could do.
But site speed was slow, so we cleaned up image sizes, compression, improved lazy load, and a few other minor things.
Quick work—nothing hard—but real gains.
Redo Service Pages
Many of the service pages were collections of various services, all on one page.
We checked SERPs and saw that Google wanted these broken off as individual pages.
So we split them up, added content, and sent relevant internal links to them. Better site architecture plus pages that matched search intent.
Backlinks
We built backlinks to the home page, service pages, and a few blog posts—mostly to the home page.
We focused on local business links where possible.
Not many—only a few per month.
New Content
We wrote several blog posts per month, deep-diving topics commonly asked by their customers.
We took the list of questions, compared it against keyword data, and focused on the low-hanging fruit.
Then we internally linked each post to the proper service page(s).
Local Citations
After ensuring we were aligned on NAP, we submitted to local directories and service directories.
Results were flat for the first few months.
Remember: SEO is often a long play. Short-term gains can happen, but big wins usually take time.
Results
Once the foundation was in place, keyword visibility climbed—and traffic followed.
Look at that keyword growth!
(Note: this screenshot was taken before the Ahrefs keyword update. Keywords continued to rise afterward, but the update makes it harder to compare directly.)
Video Walkthrough
Prefer a quick breakdown? Here’s the walkthrough.
