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SEO Tactics
SEO Tactics
Learn actionable strategies to improve rankings, increase organic traffic, and outperform competitors in search. Long term, sustainable tactics for you and your brand.
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Get expert SEO and marketing insights from 201 Creative. Dive into strategies for improving search visibility, increasing organic traffic, optimizing your website, and turning visitors into customers.
Semrush Has a New Look For 2021
SEMRUSH provides solutions for upping your digital marketing game – from market research to content creation. And as usual, SEMRUSH is constantly polishing up its tools, adding new features, improving the algorithms, and adding more tools dedicated to tackling high-level digital marketing tasks. The 2020 update has beastly features that can benefit bloggers, marketers, agencies, …
Which Email Marketing Service Should You Go With?
Email marketing has been a crucial key to promoting your modern business commercially. This strategy works best when with a flexible service. When marketing your business, you must choose an email marketing provider to increase market visibility and traffic from a potential audience. ContentsWhat Are the Best Email Marketing Platforms?MailChimpConvertKitHubspotMailerliteWhat to Consider in Email Marketing …
A Comprehensive Guide to Email Segmentation
Emails are the modern, everyday conversations. But to be a good conversant, you must speak directly, sharing relevant information as if you are in the same room as your reader. This is why email marketing list segmentation is essential to any growth strategy. According to Campaign Monitor, email list segmentation increased revenue for companies’ marketing …
How to Improve Your Email Marketing with Personalization and Dynamic Content
As the name suggests, dynamic content and personalization is personalized content that reaches your audience. Unlike a generic, one-size-fits-all type of copy, the dynamic content will vary based on the different types of readers you have. Dynamic content can come in all types of forms. It can be text, a video format, or audio. The …
How to Pick WordPress Theme and Page Builder
WordPress has become an increasingly popular Content Management System (CMS) since it was first released to the public in 2003. Its flexibility, ease of use, and constant updates make it a solid choice for many different websites, both small and large. It is estimated that 20% of all self-hosted websites are powered by WordPress and …
Planning and Executing a Succesful Site Migration
There may come a time when your business decides, whether through desire of necessity, to make wholesale changes to the back-end of its website. These changes can be performed in a few different ways, but in most cases, it will have to undergo some sort of site migration process. A site migration can take on …
We Love and Hate WordPress Plugins
WordPress, being the go-to CMS (Content Management System) for both personal and corporate use, does have limitations when it comes to its core functionality. When we want to add features to a WP site, a plugin can supplement the core features of WordPress without extensive coding and server settings. When they work well, plugins can …
Google Focuses on Mobile First – So Should You
The nuts and bolts of web design normally boil down to what looks best when a visitor views your site. The problem is, there are different platforms where someone can look at a website: a home PC, laptop, tablet, mobile phone, or even an IOT (Internet of Things) device like your refrigerator. It is important …
Building Smart From the Ground Up – SEO and Site Architecture
Just like in commercial or residential construction, good site architecture is based on a strong foundation at the base, and supporting structures that keep the entire thing from collapsing. In the case of a website, the foundation is the home page, and the structures that keep it all together are based around internal linking. ContentsSite …
How Technical Details May Be Holding Your Site Back?
It can be extremely frustrating to go to a website and have a horrible experience, whether through slow site speed, broken links, or incorrectly categorized pages. All of these factors and more can keep visitors from finding what they need from your site, and search engines take that into account. The technical details of a …
Website Images – Best Practices for SEO
As everyday web browsing technology improves, it is possible, and sometimes expected, that websites contain graphically intensive content that attracts viewers with color and intensity. Graphic designers play a large part in the look and feel of a website, but their concern is usually only how the site looks, not how it performs in loading …
A Guide to Setting Up Email Workflows
Email marketing is a powerful way to nurture your leads and convert them into customers. Getting someone’s email address is a good start, but the steps you take after that are even more important! 45% of emails sent are spam, so it’s not surprising that people are less trusting as to who they actually give …
