Jared Bauman is the Co Founder and CEO of 201 Creative, LLC. He is an expert in business strategy, marketing, and Search Engine Optimization (SEO). He is the host of the popular Niche Pursuits podcast, which has been running for over a decade and features almost 75,000 monthly downloads. He is also a contributor at Search Engine Land, an industry leading SEO publication. With over 20 years of experience in business management and digital marketing, he brings a rich background of both knowledge and experience in helping companies grow.
In 2002, Jared founded Bauman Photographers, a well known Southern California photography studio specializing in high end weddings and corporate headshots. Bauman Photographers established itself as one of the most successful examples of a customer-focused associate model, and after 11 years of profitable growth, Jared sold Bauman Photographers in 2012.
With a primary focus on business, Jared Bauman has provided the professional creative community with both education and leadership. Jared has spoken all over the country to photographers and creative entrepreneurs, helping them to understand what facets of business and marketing are most important to focus on.
Jared lives in San Diego, California with his wife Sara and their daughter, Felicity and son, Josiah. A good cappuccino and the Wall Street Journal are his perfect morning, a hike through a national park is his perfect afternoon, and a small gathering of friends and a (big) sip of Bourbon are his perfect evening.
Modern search looks different. AI summaries now sit on top of results, news moves fast, and product specs change overnight. In this world, stale pages lose visibility while consistently updated, well-dated content wins. Freshness has shifted from a nice-to-have to a core competitive advantage. Search engines have long cared about recency, but AI-powered results raise …
Imagine this: a family in your neighborhood is Googling for an orthodontist. They type in “Invisalign near me” or “best orthodontist in [your city].” You’re a top-notch orthodontist. Your treatments are world-class, your technology is cutting-edge, and your patient care is second to none. But here’s the catch: your practice isn’t showing up in their …
Picture this: You’ve spent years mastering veterinary medicine. Your clinic provides exceptional care. Your team is compassionate and skilled. But when local pet parents urgently Google “emergency vet near me” at 2 AM, they end up at your competitor’s door instead of yours. Why? Because in 2025’s digital landscape, excellence alone doesn’t guarantee visibility. Here’s …
Search engine spiders are the data collectors that populate the search results we use every day. They are simple robots that follow one link to another, tell the search engines what web pages exist, and what web properties point to them. Links from external sources are the most sought after, but internal linking is an …
One of my favorite strategies for powerful traffic growth is using aged domains. While some affiliate marketers have caught on to the strategy that building a brand new website on a used domain is an excellent strategy, many agencies underestimate the power of using a good abandoned domain. This is an incredibly powerful strategy that …
The world of cannabis marketing has up to this point been amateur and unfocused. However, with the rapid digital transformation of modern society, the landscape of marijuana marketing is about to change completely. Today we will observe the environment for cannabis brands trying to do marketing, and the different channels that you can use to …
SEMRUSH provides solutions for upping your digital marketing game – from market research to content creation. And as usual, SEMRUSH is constantly polishing up its tools, adding new features, improving the algorithms, and adding more tools dedicated to tackling high-level digital marketing tasks. The 2020 update has beastly features that can benefit bloggers, marketers, agencies, …
Email marketing has been a crucial key to promoting your modern business commercially. This strategy works best when with a flexible service. When marketing your business, you must choose an email marketing provider to increase market visibility and traffic from a potential audience. ContentsWhat Are the Best Email Marketing Platforms?MailChimpConvertKitHubspotMailerliteWhat to Consider in Email Marketing …
Emails are the modern, everyday conversations. But to be a good conversant, you must speak directly, sharing relevant information as if you are in the same room as your reader. This is why email marketing list segmentation is essential to any growth strategy. According to Campaign Monitor, email list segmentation increased revenue for companies’ marketing …
As the name suggests, dynamic content and personalization is personalized content that reaches your audience. Unlike a generic, one-size-fits-all type of copy, the dynamic content will vary based on the different types of readers you have. Dynamic content can come in all types of forms. It can be text, a video format, or audio. The …
