Jared Bauman is the Co Founder and CEO of 201 Creative, LLC. He is an expert in business strategy, marketing, and Search Engine Optimization (SEO). He is the host of the popular Niche Pursuits podcast, which has been running for over a decade and features almost 75,000 monthly downloads. He is also a contributor at Search Engine Land, an industry leading SEO publication. With over 20 years of experience in business management and digital marketing, he brings a rich background of both knowledge and experience in helping companies grow.
In 2002, Jared founded Bauman Photographers, a well known Southern California photography studio specializing in high end weddings and corporate headshots. Bauman Photographers established itself as one of the most successful examples of a customer-focused associate model, and after 11 years of profitable growth, Jared sold Bauman Photographers in 2012.
With a primary focus on business, Jared Bauman has provided the professional creative community with both education and leadership. Jared has spoken all over the country to photographers and creative entrepreneurs, helping them to understand what facets of business and marketing are most important to focus on.
Jared lives in San Diego, California with his wife Sara and their daughter, Felicity and son, Josiah. A good cappuccino and the Wall Street Journal are his perfect morning, a hike through a national park is his perfect afternoon, and a small gathering of friends and a (big) sip of Bourbon are his perfect evening.
In a digital world, figuring out how to market your business adds new options that we couldn’t have even imagined 20 years ago. While the days of full-page ads in newspapers and magazines are not completely gone, the focus has pivoted toward the online space where websites and social media dominate our daily lives. Two …
If you’re a professional digital marketer, webmaster, or simply own a website you’ve certainly heard of Google Search Console. It’s the best go-to-tool for direct from the source analytics about how well your site is performing in the organic SERPs on Google. It gives you…
Looking for new ways to expand your business? Digital marketing may be your gateway to international markets and a global audience. But how do you leverage the power of the internet to grow your business? With tons of different methods and technical terms like SEO, SEM, and CPC digital marketing may seem daunting. In reality, …
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As a business owner, you know just how vital it is to have several active social media accounts. Social media has become a way of interacting with customers and your target audience as a whole. With so many people being signed in to their social media accounts on a consistent basis, it’s one of the …
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