Jared Bauman | CEO and Principal

Meet Jared

Jared Bauman is the Co Founder and CEO of 201 Creative, LLC. He is an expert in business strategy, marketing, and Search Engine Optimization (SEO). He is the host of the popular Niche Pursuits podcast, which has been running for over a decade and features almost 75,000 monthly downloads. He is also a contributor at Search Engine Land, an industry leading SEO publication. With over 20 years of experience in business management and digital marketing, he brings a rich background of both knowledge and experience in helping companies grow.

Jared has a Bachelors of Science from the University of California, San Diego in Management Science. Prior to 201 Creative, he was a Co Founder and President of ShootDotEdit, the premium post processing company for professional wedding photographers worldwide. 

Jared Bauman

Jared Bauman | CEO and Principal

In 2002, Jared founded Bauman Photographers, a well known Southern California photography studio specializing in high end weddings and corporate headshots. Bauman Photographers established itself as one of the most successful examples of a customer-focused associate model, and after 11 years of profitable growth, Jared sold Bauman Photographers in 2012.

With a primary focus on business, Jared Bauman has provided the professional creative community with both education and leadership. Jared has spoken all over the country to photographers and creative entrepreneurs, helping them to understand what facets of business and marketing are most important to focus on. 

A 9 time speaker at the Wedding and Portrait Photographers International Conference, Jared has conducted several multi-day courses on Creative Live, in addition to two national speaking tours. In 2013, Jared released his first book titled “Simple Steps to Master Public Speaking,” which reached #1 on Amazon in Public Speaking during its first week.

Jared lives in San Diego, California with his wife Sara and their daughter, Felicity and son, Josiah. A good cappuccino and the Wall Street Journal are his perfect morning, a hike through a national park is his perfect afternoon, and a small gathering of friends and a (big) sip of Bourbon are his perfect evening.


Articles by Jared Bauman

A Comprehensive Guide to Local SEO Strategies and Tips

Local search engine optimization is vital if you want your business to show up in several areas of local search and win against competitors. Small and multi-location businesses can grow their company, attract more clients, and boost profits by using local SEO.  We help a lot of local businesses optimize their website and properties for …

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Site Speed, User Experience, and SEO

It was a common story a few years ago. You search for something on your phone, click on what looks to be the best answer, and the page loads so slowly you exit back to your search results. Did this page deserve its place at the top of the list in Google? It may have …

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The Technical SEO Audit

Websites are made out of a lot of different pieces, and each one wants to be treated like a special snowflake. Every page or post has its own content, every category has its relevant content, and the website that contains all of them contains broad strokes which can produce sitewide ramifications for all of them. …

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Blogging for Business

In the SEO world, content is king, a phrase first coined in an essay of the same name by Bill Gates in 1996. Search engines have become very advanced technologically and are now better able to understand human language in regards to search intent. This creates opportunities for content creators to expand their ideas online …

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17 Email Marketing Hacks You Might Be Missing

Email marketing is one of the most popular ways to engage with your leads, serve them valuable content, and eventually, convert them into customers. While people expect emails and still actively subscribe to numerous lists every month, getting them to open your email and engage with your content can be challenging.  Contents17 Email Marketing Hacks …

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SEO Keyword Optimization and Research Guide

In a time when Google was not as smart as it is now, keyword stuffing helped almost unreadable websites with terrible content rise to the top of search engine rankings. Now that search engines have become more advanced, they are able to block and penalize websites that over-optimize their keywords. With the importance of keywords …

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Why Backlinks are Important?

The portion of the Internet we use on a daily basis is called the World Wide Web, a very accurate description of how all of the websites and web properties in the world are tied together. The strands of fibers between websites are made up of hypertext links, creating a path through the internet from one …

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How to Use Google Analytics for Business Growth

Google Analytics is an incredibly powerful, data reporting tool to track and measure your business’ website traffic. The robust tool has been around since 2005, and has been adapted and improved year over year.  For many stakeholders at an organization, opening up Google Analytics brings with it a sense of fear and trepidation. With so …

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Email Marketing Landing Pages and Pop-Up Strategies

Email is an extremely powerful marketing tool. It allows you to connect with your subscribers in a personalized way that can nurture them through their journey of transitioning from a lead to a customer. You can provide value to them in ways that aren’t possible through other channels.  While marketing through emails can be great, …

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How to Maximize Google My Business

If you’re a local small business, Google My Business is one of your most powerful tools for ranking your website organically for search. This tool has become an essential part of any local business marketing strategy, and there are a number of ways to optimize on the platform. ContentsHow Using Google My Business is Beneficial1. …

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