Jared Bauman is the Co Founder and CEO of 201 Creative, LLC. He is an expert in business strategy, marketing, and Search Engine Optimization (SEO). He is the host of the popular Niche Pursuits podcast, which has been running for over a decade and features almost 75,000 monthly downloads. He is also a contributor at Search Engine Land, an industry leading SEO publication. With over 20 years of experience in business management and digital marketing, he brings a rich background of both knowledge and experience in helping companies grow.
In 2002, Jared founded Bauman Photographers, a well known Southern California photography studio specializing in high end weddings and corporate headshots. Bauman Photographers established itself as one of the most successful examples of a customer-focused associate model, and after 11 years of profitable growth, Jared sold Bauman Photographers in 2012.
With a primary focus on business, Jared Bauman has provided the professional creative community with both education and leadership. Jared has spoken all over the country to photographers and creative entrepreneurs, helping them to understand what facets of business and marketing are most important to focus on.
Jared lives in San Diego, California with his wife Sara and their daughter, Felicity and son, Josiah. A good cappuccino and the Wall Street Journal are his perfect morning, a hike through a national park is his perfect afternoon, and a small gathering of friends and a (big) sip of Bourbon are his perfect evening.
Trademark registration is important for the protection of intellectual property. If your business relies on a logo for marketing and recognition, it’s good to consider trademarking. But how do you go about it? Keep reading to learn everything you need to know about the trademark registration process in six steps. ContentsStep 1: Search Trademark ArchivesStep …
No matter what your business is, you’ll need to produce vast quantities of writing. 53 percent of marketers cite creating blog content as a top marketing priority. But there are also emails to your list. Blog posts. Brochure copy. Social media updates. That’s a lot of work required every week. If you’re struggling to keep …
How many people visit your spiritual blog site? How many people even know it exists? The solution to both questions is to boost the SEO on your spiritual blog. Search Engine Optimization is the bread and butter of increasing visibility and driving traffic to a site. Google continues to dominate the search engine market, maintaining …
Having great products and services is a start, but having a solid marketing plan in place can seriously benefit any small business’s bottom line. Read on to learn 4 growth-promoting garden center marketing tips that can help you grow your business from the moment you implement them! ContentsHost a Gardening ContestEmbrace Social MediaContent Driven Garden …
Are you looking to bring more members into your gym? You might want to consider SEO. SEO, or search engine optimization, is a digital marketing tool that lets you improve your search engine rank and connect with more users online. It’s an effective way to boost your online presence and take advantage of user search …
Have you created a kids clothing line that’s so amazing you want to shout it from the rooftops? You can, and you should! In today’s market, the equivalent of a triumphant yell about an awesome new product is good marketing. Have you set up strategies to market your kids clothing line? If not, read on …
Many people believe the old saying “you need to have money to make it.” A couple of decades ago, this saying had merit. The rise of the internet made this saying obsolete. It might seem like large corporations still have an advantage over small companies, but there are ways to level the playing field. One …
Your website is the single greatest portal for new customers to discover your business. And good onsite SEO is what opens up that portal to more and more potential customers. Imagine your website is a shop and, like any business owner, you want more customers visiting your shop every day. Are you going to get more …
Last time we discussed Parts 1 & 2 of this SEO strategy which were “Defining Your Objectives” and developing your “Keyword Strategy”. If you missed that post you can find it here. This time we will be addressing the next steps in creating a solid SEO strategy for your website whether doing this in house …
Search Engine Optimization (SEO) doesn’t have to be overly complicated or a mystery to you and your business partners. In order for the SEO campaigns to be most successful you should have an idea about what each part of the strategy entails. You should know why you’re doing it to avoid confusion and frustration with …
