As a business owner, you know just how vital it is to have several active social media accounts. Social media has become a way of interacting with customers and your target audience as a whole. With so many people being signed in to their social media accounts on a consistent basis, it’s one of the best ways to market and advertise.
However, there is a bit of a strategy that needs to be followed when posting your advertisements, products, and other information on your pages. For example, do you know when the best time to post to Youtube is? This might be essential information for your business to know.
If you’re not posting at the right time, then many of your followers could be missing your posts. Social media is an excellent way to engage with your target audience when done the right way. Continue reading below to learn when the best times are to post on different social media platforms!
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Posting on Facebook
Because the eastern time zone in the United States has the largest population, it’s essential to post your content based on this time zone. Facebook is one of the few social media platforms that people access from both their mobile device and their desktop device.
This allows many people to log in to their Facebook accounts during the day while at work and while at home. For Facebook, consider posting your content around 9 am. This is a common time for people to just be arriving at work.
One of the first things they do after arriving is bring the internet up and check their Facebook before starting their workday. You should also consider posting to your Facebook during normal lunch hours, which are between 11 am and 12 pm. After-work hours of 3 pm to 4 pm are other great times.
The best days to post to Facebook are Thursdays-Sundays.
Posting on Instagram
Instagram is used a bit differently than Facebook is. Instagram isn’t a social media platform that’s commonly accessed on a desktop. For this reason, the best time to post your content on Instagram would be after-work hours.
These times are from 1 pm to 5 pm and from 8 pm to 9 pm. You should also keep in mind that many users visit their Instagram accounts during their lunch breaks as well. The best day to post on your Facebook is Friday.
Posting on Twitter
Twitter, however, is another social media platform that users access on both mobile devices and on desktop devices. This means that people are logging in while at work and at home. People tend to visit Twitter the most, though, during the times before and after work.
These times are from 8 am to 10 am and 6 pm to 9 pm. Lunchtime around 12 pm is another good time to consider. For B2C companies, tweet mostly on the weekends. For B2B companies, tweet mostly on weekdays.
This is because people tend to shop for business purposes on the weekdays and personal purposes on the weekends.
Posting on Pinterest
If posting content on Pinterest, keep in mind that the majority of users are female. If your target audience isn’t females, then you might want to consider posting on another platform. For posting on Pinterest, schedule to do so from 8 pm and 11 pm or 2 pm to 4 am.
If you need help figuring out a good posting schedule, visit Social Horsepower for some helpful tips.
Pinterest is more of a way for users to wind down and organize events or other things such as decorating a bedroom. Because users must go through tons of feed and pin different items into categories, they need downtime when doing so. Sitting in bed at night on Pinterest seems to be the most common.
Posting on LinkedIn
LinkedIn is a platform used for professional use more than anything else. Because of this, most users log on during the weekdays and during work hours. Posting anytime between 10 am and 12 pm is a great idea.
For B2C companies, consider posting around 8 am, 10 am, or 12 pm. Posting during these times ensures maximum performance rates. The best day to post on LinkedIn is Wednesday, as this is when the platform sees the most activity.
Posting on Youtube
Activity on Youtube becomes heightened during the weekends. Because of this, the best days to post on Youtube would be Thursdays or Fridays. Why?
By posting the video a few days before the weekend, you’re giving it time to start trending. By the weekend, your video should be trending enough to start getting some major views. When posting on weekdays, post between the times of 2 pm and 4 pm.
When posting on the weekends, post between 10 am and 11 am. Once you post your video, it’ll need some time to become indexed. Once it does, it’ll start appearing in users’ search results on Youtube.
You can always check with your Youtube analytics to see when people are visiting your channels the most. You can then use this information to determine the best time to reach your target audience.
When’s the Best Time to Post to Youtube and Other Social Media Platforms?
Knowing when the best time to post to Youtube and other social media platforms is vital to reaching your target audience. Determine who your target audience is and when they spend the most time on each platform. Once you have this information, put a posting schedule together that’s guaranteed to bring success!
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