Our keyword research isn’t just putting a term into a software, and letting it spit out a bunch of phrases. Our research starts with topical exploration, as we seek to determine what topics your brand needs to be ranking for.
Next, we move on to find the right collection of keywords for each topic. We look for the right keywords to target so that you can obtain topical authority. We look for keywords that are easier to rank for and can provide quick wins. We look at your competitors to see what keywords they are ranking for that present good opportunities for you.
Then, we cross check every keyword by manually researching the topic to ensure it is relevant for your brand. We check search intent to ensure its a keyword that you actually want to write about.
You are provided with a heavily researched and highly curated list of keywords that your brand can target.