Site Audit

How a Website Audit Works?

With all the complexities of running a website in today’s digital environment, it can be a lot to keep up with. There are so many moving parts, and all need to work together for the site to perform at its peak.

Over time, most websites develop problems “underneath the surface.” Plugins get out of date and start to conflict with each other, creating security vulnerabilities. Oversized images get used, significantly slowing down the site. Pages stop getting indexed and crawled by Google, causing rankings to drop.

All of this can hold your site back from ranking high on Google. Sometimes, it actually hurts your rankings.

A Site Audit can identify and surface all the problems that your site has developed, allowing you to fix them. This gives your website the best chance possible of ranking high on Google, while simultaneously providing the best user experience to your audience.

Our Site Audit looks into all facets of the technical side of the site. Below is a listing of the standard components we report on, although we notate any and all issues we encounter and report them back to you.

Site Audit (Website Technical Analysis)

Part One: Site Health

  • DNS Check
  • Subdomains
  • Http vs https
  • Canonical URLs
  • Schema
  • XML Sitemap
  • Mobile Friendly
  • Tracking Tags
  • Recommendations for Site Health Section

Part Two: Site Speed

  • Page Speed
  • TTFB
  • Load Time
  • Image Sizes
  • Off Page Rendering
  • Recommendations for Site Speed Section

Part Three: Site Content

  • Meta Descriptions
  • H1 Tag & Titles
  • Social Tags
  • Recommendations for Site Content Section

Part Four: Site Links

  • 404 and Other Errors
  • Internal Links
  • External Links
  • Recommendations for Site Links Section

Part Five: Website Ranking Analysis

  • Keyword Ranking
  • Backlink Profile

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