What Are Content Briefs?
It’s one thing to commit to writing content for your website, but how do you know what you’re writing will actually rank on Google? Or, if you are hiring a writer, how do you ensure that they write articles that fully cover the topic and position your brand as an authority? Enter Content Briefs.
How It Works
A content brief gives your writer everything needed to write an SEO optimized article that will organically rank in Google. We examine all of the top ranking articles to determine what topics and subtopics need to be covered.
We analyze key metrics such as word count, header structure, and keyword density. Finally, we run each of the top ranking pages through software that helps us understand semantically related keywords and TF IDF use to optimize the content for Google’s algorithm.
You receive a document with the following tenants, listed below. This document is turnkey and can be handed to your writer to follow. Once written and published, this article will have the highest opportunity to organically rank in Google.
Every brief is made up of two sections: Content Outline (and outline of topics to cover in the article) and Key SEO Components (recommended word count, main keyword and secondary keywords to use).
Comprehensive Content Brief Documents
- Main Keyword
- Word Count
- Topic and Subtopics to Include
- Headers and Header Structure
- Keyword Density
- Related Semantic Keywords