Google Analytics is an incredibly powerful, data reporting tool to track and measure your business’ website traffic. The robust tool has been around since 2005, and has been adapted and improved year over year. For many stakeholders at an organization, opening up Google Analytics brings with it a sense of fear and trepidation. With so …
Email is an extremely powerful marketing tool. It allows you to connect with your subscribers in a personalized way that can nurture them through their journey of transitioning from a lead to a customer. You can provide value to them in ways that aren’t possible through other channels. While marketing through emails can be great, …
If you’re a local small business, Google My Business is one of your most powerful tools for ranking your website organically for search. This tool has become an essential part of any local business marketing strategy, and there are a number of ways to optimize on the platform. How Using Google My Business is Beneficial …
In a digital world, figuring out how to market your business adds new options that we couldn’t have even imagined 20 years ago. While the days of full-page ads in newspapers and magazines are not completely gone, the focus has pivoted toward the online space where websites and social media dominate our daily lives. Two …
If you’re a professional digital marketer, webmaster, or simply own a website you’ve certainly heard of Google Search Console. It’s the best go-to-tool for direct from the source analytics about how well your site is performing in the organic SERPs on Google. It gives you…
Looking for new ways to expand your business? Digital marketing may be your gateway to international markets and a global audience. But how do you leverage the power of the internet to grow your business? With tons of different methods and technical terms like SEO, SEM, and CPC digital marketing may seem daunting. In reality, …
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As a business owner, you know just how vital it is to have several active social media accounts. Social media has become a way of interacting with customers and your target audience as a whole. With so many people being signed in to their social media accounts on a consistent basis, it’s one of the …
Getting your website online is only the first step. You need a way to get traffic to your site if you want it to pay off. Free traffic is one of the best ways to do that. Google alone receives 40,000 searches every second. The chances are one of those searches are for a service …
Did you know there are more than 600 million websites on the internet? So no matter your industry, you’re going up against a ton of competition. For this reason, it’s a good idea to stay on top of the latest digital marketing trends. One of these right now is including GIFs on your website, especially if …
Google Analytics is a fantastic way for businesses to combine their SEO techniques and their marketing in one, fairly easy to use, bundle. Yet although the premise seems simple, and although millions of people have been using Google Analytics since it first launched back in 2005, that doesn’t mean your campaign is something you should …
Google fields over 4 billion searches every day. If you want to be the business Google matches those 4 billion+ searchers to when they type in keywords within your niche, you’ll want to start taking SEO seriously. SEO stands for search engine optimization. For the uninitiated, search engine optimization is the science of matching your …
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