Many people believe the old saying “you need to have money to make it.” A couple of decades ago, this saying had merit.
The rise of the internet made this saying obsolete.
It might seem like large corporations still have an advantage over small companies, but there are ways to level the playing field.
One way for a company to achieve this is by using affordable SEO.
Let’s take a look at four SEO tips that will send customers to your origami website.
1. Content Is King
Google updates their algorithm on a daily basis. They do these upgrades to make sure their users find the best information online.
Sometimes, these updates can have disastrous results for small websites and businesses. One of the most common questions customers ask SEO companies is “how do we stay in front of these updates?”
The answer is simple:
Content is King.
If your website has a blog that is useful and updated on a regular basis, there is no need to worry. Google’s goal is to send their customers to websites that provide them with value.
The best service anyone can provide online is information.
Have a blog that offers free origami instructions & diagrams, and give readers a call to action at the end. It will bring in visitors, which raises your SEO score, and let Google know that you’re running a legit site.
2. Go Mobile
It’s impossible to overstate the importance of having a mobile website. There are a few reasons mobile-friendly sites are essential for businesses:
- Google penalizes companies that have underperforming mobile websites.
- Searchers use mobile phones more than desktops for information
- 78% of local mobile searches end in sales.
What do those three points mean when put together?
If you don’t have a mobile-friendly site, no one will be able to find you, and the ones that do won’t buy anything.
That’s not what one would call a winning strategy.
3. Use Video
If it weren’t for video, the internet might not exist. More people search for videos than any other medium, and that trend will increase.
Adding video to your site is easy and fun. You don’t need professional production values. Pepper them into your content and other pages.
For the free origami instructions blog, post videos of you creating various designs. It’s affordable SEO that’s also enjoyable for the viewers!
4. Build Links
There are two types of links your site needs: internal and external.
Internal are links that you add to content that lead to another part of your page.
External links go to another website. Consider it a vote of confidence. You are telling readers that another site has value.
The key to link building (internal link, for example) is getting other sites to post external links to you. What’s the best way to get linkbacks? Posting amazing content.
We end where we started: content is king.
If You Need Help With Affordable SEO, We’ve Got You
Running a small business is hard, and SEO is a complicated process.
We could post a list of 50 SEO tips, and we’d still end up leaving out a lot of things.
If you’re looking for organic SEO growth that will drive visitors and sales to your site, get in touch with us today!
You’ll be glad you did.