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Have you created a kids clothing line that’s so amazing you want to shout it from the rooftops?
You can, and you should! In today’s market, the equivalent of a triumphant yell about an awesome new product is good marketing.
Have you set up strategies to market your kids clothing line? If not, read on to learn exactly what you should be doing to grow your creative business.
Branding Is Key
When it comes to marketing, branding is your flavor. It’s the feeling people get when they think of your company. You can alter your branding to reflect certain moods and feelings that support your company’s mission.
For instance, if you want to market your kids clothing line that’s really geared toward sleepwear, you might use dreamy, soft, dark colors to remind customers of sleepiness. When they’re shopping on your site, your visual brand will encourage the feeling of wanting cozy items for their kids to dream in.
Learn more about the power of consistent branding by checking out DSquared2, a kids clothing line that’s branded to feel light, bright, and modern. Notice how their models all wear similar expressions to pair with the photos’ look and feel. Consistency like this will help your customers recognize and trust your brand.
Build a Strong Website
79% of Americans shop online. That’s pretty much your entire market.
If your web presence is slacking, it’s time to step up your game. A strong, SEO-friendly website is essential not only for business but also to market your kids clothing line properly.
Make sure your website is simple, clean, and easy to navigate. Consumers have pretty short attention spans.
They’ll quickly shy away from sites that take too long to load, or are cluttered up with too many colors or graphics. They also don’t want to have to click too many times to reach pages on your site.
When it comes to strategies to market your kids clothing line, certain SEO tips and tricks can open a thousand doors for your business. Mobile SEO, local SEO, and content marketing are just a few tricks that should be up your sleeve.
Mobile SEO is important for mobile browsing. If your site isn’t responsive, meaning optimized for smartphones, you’ll quickly be swiped away from. More and more of your potential customers are shopping on their phones–don’t lose out on that business.
Local SEO is great for connecting with customers in your community. Make sure you’ve got a Google map embedded on your site, and that all your store hours and contact information is up to date. Check out your Google My Business page to see which reviews show up.
Include a blog on your website to engage in content marketing tactics. Google scans sites for regularly updated, original content when it considers your search ranking, and a blog with SEO-optimized articles can help you stay near the top.
Let Us Market Your Kids Clothing Line
Marketing includes a slew of strategies that can be difficult to devise for your creative business without the right know-how.
Get in touch with us today to discuss how we can help grow your business organically!